PR Newswire
SAN FRANCISCO, Dec. 9, 2021
SAN FRANCISCO, Dec. 9, 2021 /PRNewswire/ -- After more than a year of limited celebrations, diners are eager to spend quality time with loved ones this holiday season. According to a recent survey commissioned by OpenTable, the world's leading provider of online restaurant reservations and part of Booking Holdings, Inc. (NASDAQ: BKNG), half of Americans (50%) would prefer an experience over a gift this holiday season and nearly one third (31%) are looking for unique ways to celebrate. Luckily, OpenTable has a product designed to deliver exactly that: its newly-launched Experiences feature, which allows diners to discover and book special events such as tasting menus, cooking classes and wine tastings. This December, OpenTable Experiences is home to exclusive culinary events across the country, including experiences at some of the most coveted restaurants on the dining scene such as Hearth in New York City, Republique in Los Angeles, Cabra in Chicago, MIDA in Boston and Emmer & Rye in Austin.
OpenTable has curated a list of holiday celebrations as part of its 'Tis the Season of Experiences campaign, which launched today to answer diners' desire for presence over presents this holiday season. The list offers experiences to suit every taste and dining occasion, from breakfast with Santa to seasonal wine tastings, sophisticated holiday teas to adventurous tasting menus.
"After a year of learning how to operate in new normals, restaurants are getting more creative than ever, transforming their spaces to offer the ultimate hospitality experience," said Susan Lee, Chief Growth Officer at OpenTable. "We're proud to share these amazing holiday events from our restaurant partners to help diners celebrate the holidays."
"The Feast of the Seven Fishes Experience is a Hearth holiday tradition, and we've been serving this beloved Italian-American seafood feast on Christmas Eve for 18 years," said Marco Canora, Chef and Founder at Hearth. "We always look forward to seeing the families who spend this evening with us every year and all of the new friendly faces, too!"
OpenTable is highlighting festive experiences across multiple categories, including:
'Tis the season of… themed tasting experiences
'Tis the season of… holiday tea
'Tis the season of… breakfast with Santa
'Tis the season of… decadent New Year's Eve celebrations
To learn more about the 'Tis the Season of Experiences campaign and get inspiration for holiday celebrations, visit https://blog.opentable.com/best-holiday-restaurants-experiences-2021. To see the full list of experiences near you, visit your local experiences hub and be sure to check local public health guidelines and communications about COVID-19.
Survey Methodology
OpenTable partnered with YouGov on October 27 - 28, 2021 to survey 1,036 adults (aged 18+) online within the U.S. The figures have been weighted and are representative of all U.S. adults (aged 18+).
About OpenTable
OpenTable, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), powers reservations for the hospitality industry. OpenTable's software seats more than 1 billion people per year and helps more than 60,000 restaurants, bars, wineries and other venues attract guests, manage capacity, improve operations and maximize revenue.
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SOURCE OpenTable, Inc.
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