BURLINGTON, Mass., Sept. 12, 2023 (GLOBE NEWSWIRE) -- This week at the IBC2023 show, Avid® (Nasdaq: AVID) will debut a range of new software products and solutions that empower video and audio media creators in television, film and news with enhanced collaboration and open, integrated workflows.
“At IBC2023, the industry will see how Avid is continuing to drive innovation that enables our customers to stay ahead of the accelerating demand for content and positively transform the way they produce premium content for news, sports, dramas, and films,” said Tim Claman, SVP & General Manager, Video & Media Solutions, Avid.
Powering creativity through AI
For more than a decade, Avid has delivered innovative adaptations of artificial intelligence (AI) technologies that accelerate creativity and enhance efficiency. IBC2023 demonstrations will show how the company’s technology roadmap is accelerating new applications of AI that unleash creative intelligence with a human-in-the-loop approach. Demonstrations will include:
Empowering digital-first newsrooms
Avid continues to elevate its comprehensive, scalable and integrated news solution that empowers news teams all across the globe with easy collaboration from anywhere and rapid distribution of their content everywhere. Demonstrations will include:
Open Avid workflows across IBC2023
Avid’s commitment to openness has empowered hundreds of partners and developers to make integrations with Avid solutions that extend and optimize customer workflows. IBC2023 will showcase new technical interfaces and solutions that enable enhanced efficiency and innovative new workflows, including:
Innovating sound for picture workflows
Avid will demonstrate how it continues to deepen interoperability between the industry’s most powerful creative tools, Pro Tools® and Media Composer, enabling customers to streamline their workflows and enhance their collaboration, spending less time on administrative tasks so they have more time to be creative. Avid will also preview new integrations with third-party solutions that bring functional extensions directly into the Pro Tools user interface.
Sharing Avid’s vision for the future of media creation
Avid will host open sessions several times daily on Friday, Saturday and Sunday showcasing the company’s future vision for media production. Sessions include “Fostering Creativity Powered by AI” with Avid’s Chief Architect, Shailendra Mathur; and “Open, Integrated, Powerful: Media Composer Panel SDK” with Avid’s Video Product Evangelist, Michael Krulik.
Avid is committed to sharing the insights that shape its innovation strategy and product introductions, including those showcased at IBC2023. Recently published resources include:
To plan your visit with the Avid team at IBC2023 and book an appointment to explore your own vision for the future of open media production, go to Avid at IBC2023.
Avid Powers Greater Creators
People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and binge-worthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists, and other content creators will bring their stories to life. Discover the possibilities at avid.com and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.
© 2023 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid | Edit On Demand, Avid | Stream IO, Media Composer, MediaCentral, MediaCentral | Cloud UX, NEXIS, PhraseFind, Pro Tools, and ScriptSync are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.
PR Contacts
Neil Beston – EMEA/ANZ
[email protected]
+44 (0) 7770 644 136
Dave Smith – Americas
[email protected]
+1.978.502.9607
A photo accompanying this announcement is available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/a5b93ded-aea3-4b73-a069-3ac3ff17a236
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