PR Newswire
NEW YORK, Nov. 20, 2017
NEW YORK, Nov. 20, 2017 /PRNewswire/ -- The Knot, the leading online wedding brand and app, today released The Knot 2017 Small Business Study, which surveyed thousands of its local wedding professionals and small business owners. The results reveal the reality of their hard work and impact on both their local communities and the approximately $96 billion wedding industry. In honor of Small Business Saturday, The Knot is celebrating local wedding professionals and all the hours, attention to detail and dedication they provide to create a truly unique and memorable experience for every couple.
"For twenty years, The Knot has proudly partnered with local venues, designers, wedding planners, florists, bakers and other wedding professionals across the country, connecting them to our couples to pull off their perfect day," said Paul Bascobert, President of Local, XO Group Inc. "Their creativity, compassion and dedication to their work inspires all of us here at The Knot, as well as our couples, each and every day. We couldn't be more excited to celebrate our local pros and all that they do this Small Business Saturday."
According to the Small Business Study, the average local wedding business has been operating in their community for 19 years. Local bridal salons have the longest industry tenure, with an average of 39 years in business, followed by bands (38.7 years), venues (30.4 years) and caterers (28.3 years). And while local wedding business owners are seeing long-term success in their fields, 8 in 10 (79%) wedding industry pros began their professional careers in a field outside the wedding industry.
Each specialty business category, from venues and caterers to photographers, musicians, florists, bakers, and more have unique skills and passion that help bring weddings to life. Key findings for each vendor category resulting from The Knot 2017 Small Business Study include:
To celebrate Small Business Saturday, couples are invited to thank the local wedding professionals who made their wedding day possible by leaving a review for them on www.TheKnot.com/marketplace. Marketplace reviews help other couples decide on the best pros to book for their own wedding, and help drive future business for small business owners. Any couple who shares their gratitude with their vendors by leaving a review on The Knot marketplace by December 5 will be entered to win $500 from The Knot.
About The Knot
The Knot is the nation's leading wedding resource and marketplace that seamlessly engages, matches and connects couples with the right products, services and local wedding professionals they need to plan and pull off their wedding. The trusted brand reaches a majority of engaged couples in the US through the #1 wedding website TheKnot.com, its mobile apps, The Knot national and local wedding magazines and The Knot book series. The Knot has inspired approximately 25 million couples to plan a wedding that's uniquely them. The Knot is the flagship brand of XO Group Inc. (NYSE: XOXO), which helps people navigate and enjoy life's biggest moments—from getting married to moving in together and having a baby. Please visit The Knot online at TheKnot.com and follow on social media: Facebook.com/TheKnot and @TheKnot on Twitter, Pinterest and Instagram.
Forward-Looking Statements
This release may contain projections or other forward-looking statements regarding future events or our future financial performance. These statements are only predictions and reflect our current beliefs and expectations. Actual events or results may differ materially from those contained in the projections or forward-looking statements. It is routine for internal projections and expectations to change, and therefore it should be clearly understood that the internal projections and beliefs upon which we base our expectations may change. Although these expectations may change, we will not necessarily inform you if they do or update this release. Please refer to documents we file from time to time with the Securities and Exchange Commission for a discussion of the risks and other factors that could cause actual results to differ materially from the forward-looking statements contained herein. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.
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SOURCE The Knot
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