Betty Crocker is releasing its line-up of new seasonal products to meet demand for whimsical, easy and delicious treats. Highlights include Dunkaroos Frosting, Cupcake and Giant Cookie Kits and can be found at grocery retailers across the U.S. beginning in February.
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Dunkaroos Frosting: Fans of the beloved brand now have another treat to indulge in, 16 whole ounces of epic Vanilla Frosting with Rainbow Sprinkles. SRP $1.99. (Photo: Business Wire)
“Families are seeking more in-home experiences and activities, and baking is a great outlet. A recent Instagram poll revealed that 97% of the more than 1,000 respondents shared that they’ve been baking more during quarantine, and 98% said they will keep baking after quarantine*,” said Amanda Burlison, Senior Brand Manager of Betty Crocker. “We’re glad that consumers are re-discovering a love for baking during these strange times. Our spring baking kits offer unique opportunities to find joy, connect with those you love and share sweet moments together.”
Betty Crocker products launching early this year include:
The limited-edition seasonal mixes and kits can be found at grocery retailers across the U.S. For product photos and more information about Betty Crocker, visit bettycrocker.com.
*Source: Instagram
About General Mills
General Mills is a leading global food company whose purpose is to make food the world loves. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2020 net sales of U.S. $17.6 billion. In addition, General Mills’ share of non-consolidated joint venture net sales totaled U.S. $1.0 billion.
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Mollie Wulff
General Mills
763.764.6364, [email protected]