Cardlytics, Inc., (Nasdaq: CDLX), a native ad platform built within banks’ digital channels, today released its annual holiday spend trends. With more than 120 million monthly active bank customers on its platform, the company has a view into $2.8 trillion in annual spend or every 2 in 5 card swipes. This allows retailers a clear view into exactly when, where, and how much consumers are spending, information that is particularly compelling as we enter the busiest shopping season of the year.
Based on actual purchase data, the findings show that last year, nearly 40% of total holiday spend occurred in the four weeks leading into Black Friday, signaling that the start of the 2019 shopping season is upon us. Other key findings from the annual report show:
“As shopping preferences continue to change, it’s important for retailers to understand the trends,” said Cardlytics’ Chief Marketing Officer, Dani Cushion. “Marketers typically have a clear view into how their customers are shopping with them, but it’s difficult to see how they are shopping with their competitors. By analyzing actual purchase data, we give retailers a full view of holiday spend, then help them capture incremental sales and drive loyalty through our native ad platform.”
Now in its fifth year, the Cardlytics holiday spend trends report looks at consumer spend across more than 2,000 retailers during the months of October through December. For more information, including supporting infographics illustrating these findings, visit cardlytics.com/holiday2019.
About Cardlytics
Cardlytics (Nasdaq: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam. Learn more at www.cardlytics.com.
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Alex Wittner
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