PR Newswire
CHICAGO, Jan. 16, 2018
CHICAGO, Jan. 16, 2018 /PRNewswire/ -- Today, Cision (NYSE: CISN) announced new enhancements to the Cision Communications Cloud® that allow comms professionals to make more data-driven decisions and improve engagement with their audiences across channels. The latest enhancements include expanded data analysis around social engagement and robust data integrations with Google Analytics and Adobe Analytics. With these new features, comms professionals can gain insight into audience sentiment and behavior, empowering them to craft more relevant messaging and campaigns.
"Social media needs to be woven into the workflow of today's communications professionals," said Kevin Akeroyd, Cision CEO. "With these enhancements to the Cision Comms Cloud™, we're arming comms teams with the insight and social data they need to make more informed decisions about their messaging and deliver better campaigns."
The Cision Comms Cloud delivers a comprehensive, end-to-end platform for comms teams to identify influencers, craft campaigns, and attribute value for their work. With the latest release of Cision Communications Cloud, comms pros will now be able to:
Current Cision Communications Cloud clients can contact their account representatives for more information about these new features. To learn more about the Cision Communications Cloud click here.
About Cision
Cision Ltd. (NYSE: CISN) is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 3,000 employees with offices in 15 countries throughout the Americas, EMEA, and APAC. For more information about its award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision.
Media Contact:
Nick Bell
VP, Marketing Communications
[email protected]
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SOURCE Cision
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