MONTRÉAL, May 1, 2019 /CNW Telbec/ - Cominar has partnered with Storefront, the world's largest marketplace of short-term retail spaces, to promote its pop-up stores in select shopping centres. This partnership provides access for a new generation of entrepreneurs, retailers, artists and designers to the exclusive real estate network of Cominar, the largest owner and manager of commercial properties in Québec.

"Cominar is proud to partner with Storefront to take the concept of pop-up stores to the next level, bringing pop-up opportunities to our retail properties and providing emerging brands with solutions that will make them stand out in a new, unprecedented and exciting way," said Manon Larose, VP Leasing – Retail at Cominar.

"We are pleased to be able to offer our global client base of more than 100,000 brands flexible access to the premium, high-traffic retail spaces that Cominar has available in its shopping centers. The retail renaissance currently underway has embraced the pop-up store as an effective way to thrill and delight customers in innovative and experiential ways, and the Cominar properties provide highly desirable options to activate a temporary physical presence to engage customers," said Mohamed Haouache, CEO of Storefront.

"This strategic partnership reflects our mission to bring a distinctive shopping experience to our customers and to introduce them to international brands within our portfolio. This initiative builds on our extensive plan to inject new energy into our shopping centres and enrich the customer experience, guided by a spirit of innovation." added Marie-Andrée Boutin, Cominar's Executive Vice President, Retail Strategy and Operations, and Caroline Lacroix, Vice President, Communications and Marketing.

With this partnership, local and international companies have access to the following five thriving shopping centres:

Rockland, Montréal
Gare Centrale, Montréal
Alexis Nihon, Montréal
Centropolis, Laval
Mail Champlain, Brossard

Brands will benefit from the versatility these pop-up spaces offer as a way to enhance consumer engagement and build brand loyalty through human interaction. Whether it's a product launch, special event, test marketing program, one-off promotion or experiential activation, Cominar's properties will provide new, exclusive and memorable experiences for all renters.

Storefront is redefining the way brands rent and occupy space with its global marketplace that connects renters and listing owners quickly, flexibly and transparently. Brands and creators of all sizes have adopted the format of the pop-up store to connect with their customers, increase sales and test new markets. Today, pop-up stores represent a $50-billion market.

ABOUT STOREFRONT
Storefront is the world's leading online marketplace for renting short-term retail and event space. Our mission is to provide access to premium pop-up spaces in the most popular retail locations globally. As a technology platform, we allow brands to showcase their ideas and products anywhere; for space owners to list their space with a click and to provide consumers with the best opportunities to interact with their favorite brands, designers and artists.

The Storefront platform powers over 10,000 listings, which represent more than 30 million square feet of retail space. We offer instant access to spaces in leading retail cities around the world, including New York, Paris, London, Milan, Hong Kong, Amsterdam, Los Angeles and San Francisco. Since our launch in 2014, we have helped thousands of brands all over the world, including Nike, Google, Samsung, L'Oréal, Everlane, Shopify, Indiegogo; open pop-up stores.

ABOUT COMINAR
Cominar is one of the largest diversified real estate investment trust in Canada and is the largest commercial property owner in the Province of Québec. The REIT owns a real estate portfolio of 414 properties in three different market segments, that is, office properties, retail properties and industrial and flex properties. Cominar's portfolio totals 37.4 million square feet located in the Montreal, Québec City and Ottawa areas. Cominar's primary objectives are to maximize unit value through the proactive management of its properties.

SOURCE COMINAR REAL ESTATE INVESTMENT TRUST

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