PR Newswire
NEW YORK, April 18, 2017
NEW YORK, April 18, 2017 /PRNewswire/ -- Criteo S.A. (NASDAQ: CRTO), the performance marketing technology company, today released "Apparel Trend Report: Reconciling the Tech with the Tactile," a report that highlights the latest shopping trends in the Apparel & Accessories retail category, offering key market insight into shifting shopper behavior and actionable intelligence for retailers and brands as they seek to fully capitalize on the apparel e-commerce ecosystem.
"The apparel and accessories category is witnessing a massive transformation," said Jonathan Opdyke, President, Brand Solutions, Criteo. "Millennial shoppers purchase the majority of their clothing and accessories online and retail storefronts are shifting to showrooming, in which shoppers can experience in real life and then purchase online. Apparel brands and retailers must embrace the new 'always-on' retail paradigm, where seasonality plays less of a role and in-store and online technology innovation enhances the shopper experience."
Key trends from Criteo's data analysis of Apparel & Accessories shopper behavior include:
Additional takeaways from "Apparel Deep Dive: Reconciling the Tech with the Tactile" include:
To learn more about how brands and retailers can capitalize on Apparel and Accessories trends and opportunities, please visit http://www.criteo.com/resources/apparel-trend-report/ to read the full report.
About Criteo
Criteo (NASDAQ: CRTO) delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 2,500 employees in more than 30 offices across the Americas, EMEA and Asia-Pacific, serving over 14,000 advertisers worldwide and with direct relationships with thousands of publishers. For more information, please visit www.criteo.com.
Media Contact:
Kenya Hayes
[email protected]
(703) 589-7595
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/criteo-releases-new-apparel-trend-report-reconciling-the-tech-with-the-tactile-300440528.html
SOURCE Criteo S.A.
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