PR Newswire
NEW YORK, Nov. 15, 2018
NEW YORK, Nov. 15, 2018 /PRNewswire/ -- Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open internet, today released its "Toys "R" Us & Babies "R" Us Shopper Survey Findings," which evaluates how shoppers balance the physical benefits of retail stores with the level of convenience and accessibility they expect from digital channels. Ahead of the first holiday season without retail giants Toys R Us and Babies R Us, the majority of consumers (65 percent) plan to frequent brick-and-mortar stores, but at the same time also want the convenience of mobile apps for some toy and baby product purchases.
"Our new shopper insights demonstrate the critical importance of a seamless offline and online shopper journey for retailers looking to gain market share in the wake of these retail giant bankruptcies," said Jaysen Gillespie, Criteo, VP, Head of Analytics and Insights. "For both holiday and everyday purchases, shoppers rely on digital channels for convenience but still crave in-store experiences with their families, especially when searching for the perfect toy. Brands that can offer both will have a significant advantage among competitors."
The research also indicates that former Toys "R" Us and Babies "R" Us shoppers are wide open for the taking. These shoppers are willing to consider a number of replacement retailers and have not yet established loyalty in the category.
Additional key findings include:
"One of the great joys of shopping at Toys R Us & Babies "R" Us was the incredible level of assortment that would expand the planned holiday purchase," said Amy Lanzi, EVP, North America Commerce Practice Lead at Publicis Media. "Target and Walmart are working hard to create meaningful experiences that encourage basket-building discovery moments at their stores, and online, that fit the varied price and convenience expectations of today's holiday shoppers."
Criteo 2018 "Toys "R" Us / Babies "R" Us" Shopper Survey Methodology
The Criteo 2018 "Toys "R" Us / Babies "R" Us" Shopper Survey took place in September 2018 and polled over 1,100 shoppers who frequented Toys "R" Us / Babies "R" Us.
About Criteo
Criteo (NASDAQ: CRTO) is the advertising platform for the open Internet, an ecosystem that favors neutrality, transparency and inclusiveness. 2,700 Criteo team members partner with over 19,000 customers and thousands of publishers around the globe to deliver effective advertising across all channels, by applying advanced machine learning to unparalleled data sets. Criteo empowers companies of all sizes with the technology they need to better know and serve their customers. For more information, please visit www.criteo.com.
Media Contact:
Kenya Hayes
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(703) 589-7595
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SOURCE Criteo
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