DoubleVerify (NYSE: DV):
WHO: DoubleVerify ("DV") is a leading software platform for digital media measurement, data and analytics.
WHAT: Connected TV (CTV) advertisers in the US spent $14.44 billion last year on CTV*, and at its current pace, that number is expected to grow to $27.5 billion by the end of 2025.** As the revenue opportunities in CTV grow rapidly, so does the opportunity for fraudsters.
Over the last year, DV has uncovered multiple major CTV fraud schemes that had the potential to cost CTV publishers over $144 million annually, at an average of $20 CPM across CTV. Upon discovery, DV blocked and neutralized them for its clients.
A few of the schemes include:
"CTV ad fraud doesn’t just impact advertiser ad spend, it also impacts publishers’ bottom lines,” said Mimi Wotring, Senior Vice President of Publisher Sales and Client Services at DoubleVerify. “Schemes like MultiTerra and SneakyTerra siphon millions of dollars of revenue from high-quality CTV publishers without their knowledge. Through the incredible efforts of our Fraud Lab, DV helps preserve the monetization opportunity for these publishers who deserve a premium for their inventory and engaged audience access.”
DV’s Fraud Lab — powered by a dedicated team of data scientists, mathematicians and analysts — performs ongoing detection and analysis of new types of ad fraud across channels in order to uncover the latest schemes as they occur. Through continuous analysis, scenario management and research, the Fraud Lab pinpoints the sites, apps and devices responsible for fraudulent activity and updates protection for DV clients in real-time.
To learn more about how DV helps publishers fight fraud, visit www.doubleverify.com.
About DoubleVerify
DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally.
* eMarketer, “US Connected TV Advertising 2021,” 2021
**Statista, “Connected TV advertising spending in the United States from 2019 to 2025,” 2021
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