PR Newswire
BEAVERTON, Ore. and NEW YORK, Jan. 11, 2018
BEAVERTON, Ore. and NEW YORK, Jan. 11, 2018 /PRNewswire/ -- NRF Booth #2875 -- At this year's National Retail Federation (NRF) "Big Show," taking place January 14-16 in New York, Digimarc Corporation (NASDAQ: DMRC) will highlight how its Intuitive Computing Platform™ featuring Digimarc Barcode benefits grocery retailers in the fresh/perimeter departments, front checkout and center store. Demonstrations by Digimarc and its partners are designed to showcase the broadening relevance of Digimarc Barcode and how the technology addresses retail competition by improving operational efficiency, customer engagement and store operations.
The centerpiece of Digimarc's technology demonstrations is its new Digimarc Barcode for Thermal Labels, which is being launched in conjunction with leading retail scale label manufacturers. Retail labels with Digimarc Barcode scan better, even when ripped, crinkled or damaged, making checkout easier for both customers and cashiers.
"The ecosystem supporting Digimarc Barcode continues to expand, both geographically to Europe and Japan, and with additional depth and breadth of capabilities," said Bruce Davis, chief executive officer, Digimarc. "From point-of-sale scanners to fresh label printers to front-of-store checkout convenience, a variety of partners will demonstrate their Digimarc Barcode-enabled solutions at NRF."
Digimarc will have demonstrations and product examples in its booth (#2875) from a number of partners and customers:
Fresh Departments
Front Checkout
Center Store
In addition to its "Fresh, Front & Center" theme, Digimarc's NRF presence will also include:
For more information or to schedule a booth tour, visit www.digimarc.com/nrf.
To watch brief video on how Digimarc Barcode works, click here.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is a pioneer in the automatic identification of everyday objects such as product packaging and virtually any media, including print, images, and audio. Based on the patented Intuitive Computing Platform (ICP™), Digimarc provides innovative and comprehensive automatic recognition technologies to simplify search, and transform information discovery through unparalleled reliability, efficiency and security. Digimarc has a global patent portfolio, which includes over 1,100 granted and pending patents. These innovations include state-of-the-art identification technology, Digimarc Barcode, as well as Digimarc Discover® software for barcode scanning and more. Digimarc is based in Beaverton, Oregon, with technologies deployed by major retailers and consumer brands, central banks, U.S. states, film companies and professional sports franchises, among others. Visit digimarc.com and follow us @digimarc to learn more about The Barcode of Everything™.
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SOURCE Digimarc Corporation
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