PR Newswire
BEAVERTON, Ore. and NEW YORK, Jan. 10, 2019
BEAVERTON, Ore. and NEW YORK, Jan. 10, 2019 /PRNewswire/ -- NRF Booth #3449 – Digimarc Corporation (NASDAQ: DMRC), inventor of the Intuitive Computing Platform (ICP™) featuring Digimarc Barcode, will highlight at this year's National Retail Federation (NRF) "Retail's Big Show" (Booth #3449) the growing adoption of Digimarc technology by some of the world's largest retailers and consumer brands. The 2019 NRF show is being held at the Jacob K. Javits Convention Center in New York City, January 13-15.
Digimarc and its global alliances will showcase applications and solutions to improve shopper experiences and store operations at checkout, at the shelf, in the aisles, in center store, and in perimeter fresh departments. Demonstrations will feature Digimarc Barcode for Thermal Labels and Digimarc Barcode for Packaging, with expansion into apparel hangtags and new applications for flowers and plants in home and garden departments. Showing the broad applicability of Digimarc Barcode throughout the supply chain, the company will also demonstrate traceability and transparency solutions and preview a new manufacturing solution in collaboration with Cognex that improves quality management for consumer brands.
"Our alliances and the expanding application development are crystalizing a customer-first vision for retailers of a better shopping experience and improved approaches to store operations, showing means to deliver superior retail experiences and more efficient store operations than Amazon Go," said Bruce Davis, CEO, Digimarc. "We will demonstrate to retailers how to deliver unprecedented convenience, choice, and control to their customers with less investment and overhead than Amazon Go-like approaches."
The company's device, pre-media and packaging supplier alliances will be on display throughout the exhibition, and in alliance member booths, showing increasing capabilities to scale the platform on the path to global adoption. Demonstrations and examples will include:
Perimeter Fresh Product Departments
Checkout Your Way
Center Store
Apparel
Horticulture
Manufacturing
Europe, Japan and Australia
For more information or to schedule a booth tour, visit www.digimarc.com/nrf.
To watch brief video on how Digimarc Barcode works, click here.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is a pioneer in the automatic identification of everyday objects such as product packaging and virtually any media, including print, images and audio. Based on the patented Intuitive Computing Platform (ICP™), Digimarc provides innovative and comprehensive automatic recognition technologies to simplify search, and transform information discovery through unparalleled reliability, efficiency and security. Digimarc has a global patent portfolio, which includes over 1,100 granted and pending patents. These innovations include state-of-the-art identification technology, Digimarc Barcode, as well as Digimarc Discover® software for barcode scanning, image recognition, and more. Digimarc is based in Beaverton, Oregon, with technologies deployed by major retailers and consumer brands, global banks, U.S. states, film companies and professional sports franchises, among others. Visit digimarc.com and follow us @digimarc to learn more about The Barcode of Everything®.
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SOURCE Digimarc Corporation
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