AUSTIN, Texas, March 10, 2023 (GLOBE NEWSWIRE) -- Dolby Laboratories is bringing the future of immersive entertainment experiences to the heart of Austin through its first-ever experiential takeover at SXSW – Dolby House. Free to the public and SXSW attendees, Dolby House features eight installations highlighting Dolby innovations across music, movies and streaming, gaming, sports, and podcasts. Dolby House will also host 20+ free panels, events, and industry + creator meet-ups throughout the week.
“At Dolby House, guests will experience how Dolby innovations like Dolby Atmos, Dolby Vision, and the Dolby.io developer platform transform ordinary experiences to extraordinary ones,” said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. “Like SXSW, Dolby sits at the convergence of entertainment, music, technology, and culture. We invite the city of Austin to come experience what the future of entertainment looks like in Dolby.”
Dolby House is open daily from 9:00am – 9:00pm CT starting Friday, March 10 through Sunday, March 19. Free food and drinks will be served, including daily food truck appearances (March 10 - March 18) from Waffle Love – a local Austin favorite. Members of the press that are interested in visiting can submit requests to [email protected].
At Dolby House, guests will enjoy a variety of installations celebrating the world’s leading entertainers and creatives who are using Dolby technologies – like Dolby Vision HDR and Dolby Atmos immersive audio – to push the boundaries of entertainment. Guests will also have a chance to experience one of Dolby’s latest innovations, Dolby Atmos for cars, in a Mercedes-Benz top-of-the-line Maybach S-Class sedan, and get a “first listen” of Sonos Era 300, the brand’s newest Dolby Atmos-enabled smart speaker, which was announced earlier this week.
Dolby.io, Dolby’s developer platform, will show off its latest suite of real-time streaming, communication, and media APIs. This will include a tech preview of new live performance streaming technology capabilities designed to simplify in-venue media capture and transport, as well as enable cloud-based Dolby Atmos mixing and video production to allow low latency off-site production. Developers can sign up to see and learn about how Dolby.io is revolutionizing the future of immersive, interactive, and social virtual experiences at this link.
For more information on upcoming panels, events, and meets ups, visit: https://www.events.dolby.com/sxsw-2023/programs
Schedule of events
Friday, March 10
Saturday, March 11
Sunday, March 12
Monday, March 13
Tuesday, March 14
Wednesday, March 15
Thursday, March 16
Friday, March 17
Saturday, March 18
About Dolby
Dolby Laboratories, Inc. (NYSE: DLB) is based in San Francisco with offices around the globe. From movies and TV shows, to apps, music, sports, and gaming, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide. We partner with artists, storytellers, developers, and businesses to revolutionize entertainment and communications with Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby.io.
Media Contacts:
Cairon (Jamie) Armstrong
Dolby Laboratories
[email protected]
Andrea Villarreal
Dolby Laboratories
[email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/4be7cf74-6ebb-4a6f-9f2f-ce191adf9919
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