DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced findings of an in-depth survey, “Post-cookie Questions: What Publishers and Advertisers Are Thinking About the New Digital Advertising Era.”
As the industry plans for a post-third party cookie advertising landscape, methods like contextual targeting and first party-data usage have taken main stage in strategic digital advertising conversations and initiatives. With this in mind, DV surveyed over 600 senior decision-makers in publishing and advertising across the U.S., APAC, EMEA and LATAM regions in Q3 of 2021 to evaluate how recent and upcoming industry changes will impact their business models.
Key findings from the report include:
“The ad tech landscape will undoubtedly change in the coming years as a result of how publishers and advertisers will be allowed to collect data, and it seems that both sides are fairly confident in the solutions put forward,” said Mimi Wotring, SVP of Publisher Sales & Client Services at DoubleVerify. “The advertiser demand and publisher capabilities around contextual targeting for instance, leave publishers with a strong path forward to achieve revenue goals in 2022.”
In 2020, DV debuted a new division to support digital publishers. Through the division, DV launched the DV Publisher Suite, empowering publishers with the measurement, insights and tools needed to improve ad delivery, enhance inventory quality and drive performance, boosting yield. DV Publisher Suite is a comprehensive, best-in-class solution to accurately track revenue across direct and programmatic channels, manage and optimize media quality, and gain clarity into how publisher inventory is perceived by buyers.
To learn more about how DoubleVerify can help publishers navigate the next era of advertising, please visit www.doubleverify.com.
About DoubleVerify
DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally.
View source version on businesswire.com: https://www.businesswire.com/news/home/20220308005337/en/
Press
Chris Harihar
[email protected]