PR Newswire
LOS ANGELES, Jan. 10, 2018
LOS ANGELES, Jan. 10, 2018 /PRNewswire/ -- Entravision Communications Corporation (NYSE: EVC), a diversified media company serving Latino audiences and communities, today announced format and programming changes to its radio stations in the Los Angeles market. La Suavecita enhances its programming lineup to align the station's talent to enhance its reach across the greater Los Angeles metro area and Entravision introduces its proven La Tricolor format to Los Angeles.
La Suavecita, a Grupero/Cumbia format, targeting women 25-49 and adults 25-54 enhances its programming line-up based on its targeted demographics. La Suavecita is heard on KSSE, KSSC and KSSD 107.1 FM serving the Los Angeles metro area. Launched in January 2017, it brings a unique blend of the leading Spanish radio formats to the market creating a fresh listening experience with its new show line-up featuring Alex "El Genio" Lucas, Piolin and Armida y La Flaka.
La Tricolor KLYY 97.5 and 103.1 FM in Los Angeles is a bold regional Mexican and current hits format with an exceptional lineup of on-air talent and shows, targeting adults 18-49. For more than 20 years, it has served audiences as the regional Mexican trendsetter, breaking new music and artists, which has made it the #1 station in a number of its markets.
"Entravision has a long track record of innovation and excellence in radio and we are excited to announce these enhancements to our Los Angeles radio group," said Jeffery Liberman, President and Chief Operating Officer of Entravision. "Los Angeles is the largest Hispanic radio market in the U.S. and we believe our format, programming and talent changes will allow us to better connect with our audiences, and in turn, our advertisers with their customers. La Suavecita and La Tricolor are exciting formats backed by a strong slate of on-air personalities that will drive engagement across our radio and digital platforms."
La Suavecita new program line-up includes:
La Tricolor new program line-up includes:
About Entravision
Entravision Communications Corporation is a leading global media company that reaches and engages U.S. Latinos across acculturation levels and media channels, as well as consumers in Mexico and other markets in Latin America. The Company's comprehensive portfolio incorporates integrated media and marketing solutions comprised of acclaimed television, radio, digital properties, events, and data analytics services. Entravision has 55 primary television stations and is the largest affiliate group of both the Univision and UniMás television networks. Entravision also owns and operates 49 primarily Spanish-language radio stations featuring nationally recognized talent, as well as the Entravision Audio Network and Entravision Solutions, a coast-to-coast national spot and network sales and marketing organization representing Entravision's owned and operated, as well as its affiliate partner, radio stations. Entravision's Pulpo digital advertising unit is the #1-ranked online advertising platform in Hispanic reach according to comScore Media Metrix®, and Entravision's digital group also includes Headway, a leading provider of mobile, programmatic, data and performance digital marketing solutions primarily in the United States, Mexico and other markets in Latin America. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com
View original content:http://www.prnewswire.com/news-releases/entravision-communications-corporation-launches-new-format-and-enhances-programming-line-up-across-los-angeles-radio-station-group-300580618.html
SOURCE Entravision Communications Corporation
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