PR Newswire
SANTA MONICA, Calif., Jan. 9, 2019
SANTA MONICA, Calif., Jan. 9, 2019 /PRNewswire/ -- Entravision Communications Corporation (NYSE: EVC), a diversified global media and advertising technology company serving Latino consumers, today announced radio format and programming changes in the Albuquerque market with the launch of La Suavecita on KRZY 105.9 FM, effective immediately.
"Entravision is dedicated in bringing the most up-to-date, fresh content to our audiences, and we believe our listeners in the Albuquerque market will enjoy the new La Suavecita format. With its enhanced programming line-up, advertisers will have the opportunity to target our dedicated audience to connect and build their brands with," said Jeffery Liberman, President and Chief Operating Officer, Entravision.
Launched in January 2017, La Suavecita is a Grupero/Cumbia format, targeting women 25-49 and adults 25-54 and brings a unique blend of the leading Spanish radio programs to the market with its new show line-up including:
About Entravision Communications Corporation
Entravision is a diversified global media, advertising technology and data analytics company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision's portfolio includes digital media properties and advertising technology platforms that deliver performance-based solutions and data insights, along with 55 television stations and 49 radio stations. Entravision's digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo Media, the top-ranked online advertising platform in connecting businesses with U.S. Latinos. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations, radio networks and digital media platforms, and Headway's audio advertising platform, AudioEngage. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.
View original content:http://www.prnewswire.com/news-releases/entravision-communications-corporation-launches-new-radio-format-in-the-albuquerque-market-300775843.html
SOURCE Entravision
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