Escalade Sports Partners With Vuly

Escalade Sports Partners With Vuly

Global Sporting Goods Leader Adds International Trampoline Brand to Its Outdoor Recreation Portfolio

PR Newswire

EVANSVILLE, Ind., Jan. 30, 2018 /PRNewswire/ -- Escalade Sports®, a wholly owned subsidiary of Escalade, Inc. (Nasdaq: ESCA) and global leader in sports and outdoor recreational equipment, today announced it has entered into an agreement with Vuly, a worldwide leader in trampolines and swing sets, to become the exclusive North American distributor of Vuly products.  The agreement will significantly strengthen Escalade Sports' position in the outdoor recreation category by providing exciting opportunities for new and existing customers.

Escalade, Inc. (PRNewsFoto/Escalade, Inc.)

Core to the company's strategy of strengthening its position in established and emerging sports and outdoor recreational activities, the agreement with Vuly allows Escalade Sports to provide products in outdoor family recreation that complement its in-ground recreational basketball brands, Goalrilla and Goalsetter®, and its playground brand, Woodplay®. Founded in Australia in 2007, the Brisbane-based Vuly is lauded for its unique and safe products, which offer a fresh perspective on popular family recreational activities. The company's Thunder range of springless trampolines and the customizable 360 Pro play set have been recognized for their remarkable designs.

"We are pleased to be partnering with Vuly and are excited to be offering the innovative and unique Vuly product line to our customers and consumers," said Dave Fetherman, President and Chief Executive Officer of Escalade, Inc. "Parents face the ongoing challenge to provide their children with entertaining alternatives to electronic devices and we are committed to support them in this crusade by bringing brands and products to market that are fun and allow kids to be active – our partnership with Vuly exemplifies this effort." 

Joe Andon, CEO of Vuly, said, "We couldn't ask for a better partner for distribution than Escalade Sports, who share our passion for safe, outdoor fun. My team and I are thrilled to share the Vuly brand and product line with North American consumers and Escalade Sports, with the breadth of its portfolio and distribution is the ideal partner to help us do that."

ABOUT ESCALADE SPORTS

Headquartered in Evansville, IN, Escalade Sports is a global manufacturer and distributor of sports and outdoor recreational equipment.  Leaders in their respective categories, Escalade Sports' brands include Bear® Archery and Trophy Ridge® archery accessories; STIGA® and Ping-Pong® table tennis, Accudart® and Unicorn® darting, Onix® pickleball equipment; Triumph Sports indoor and outdoor games, Goalrilla and Goalsetter® residential in-ground basketball systems, Goaliath® and Silverback® residential in-ground and portable basketball goals; the STEP® fitness products, Lifeline personal fitness, Woodplay® premium playsets, and Cue&Case® specialty billiard accessories. Escalade Sports' products are available at sporting goods dealers and independent retailers nationwide.  For more information on Escalade Sports, its brands, instruction manuals, retailers, warranty, replacement parts or customer service, please call 1-888-784-4288 or visit www.escaladesports.com.

Contact:

David Vogrin


Escalade Sports


812.467.4407

 

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SOURCE Escalade Sports

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