Eventbrite (NYSE: EB), a global self-service ticketing and experience technology platform, today unveiled its 2020 Inside Look Report, a comprehensive global study that explores human connection and the world of experiences. With nearly 75 million virtual attendees, 100+ million hours logged online, and more than one million virtual events in 2020, Eventbrite has continued to bring the world together during a year of social distancing through virtual experiences, which have proven to be critical connection points for consumers.
Eventbrite’s Inside Look Report provides insight into how consumers and the event industry at large have adapted to 2020’s unprecedented cultural, political, and social change, focusing on how the disruption of live and in-person events transformed daily behavior and connection. The report, available here, analyzes data from the more than one million global virtual experiences on Eventbrite in 2020 and a YouGov1 survey of more than 3,000 consumers across Australia, the UK and US. Additional key US consumer findings include:
Online events helped people combat loneliness, and in many cases thrive, via hobbies, virtual learning, and self-improvement
Stay-at-home orders made space and time for self-improvement and self-care, but many chose to work on themselves virtually, together.
The power of staying socially and culturally informed is more important than ever
People turned to virtual experiences to connect, get informed, have tough conversations, and ask challenging questions throughout the year.
Conservatives and liberals might differ in opinion, but both turned to virtual experiences
During one of the highest politically charged years, people from both majority US political parties found a way to connect via online experiences.
The power of human connection transcended distance
Even though many communities across the world have been practicing some level of social distancing since March, online experiences helped people stay connected.
“Perhaps the silver lining of this pandemic is that online events have the power to globally engage communities in new ways, helping creators bring people together from small town America to far reaching corners of the world,” said Julia Hartz, co-founder and CEO of Eventbrite. “That’s something to celebrate as we continue to work toward the safe return of in-person events.”
Looking ahead to 2021
For the foreseeable future, virtual events are highly likely to remain both necessary and popular. Across the board, half of the respondents in the survey said they plan to attend both virtual and in-person events when it is safe to gather again.
About Eventbrite
Eventbrite is a global self-service ticketing and experience technology platform that serves a community of nearly one million event creators in over 180 countries. Since inception, Eventbrite has been at the center of the experience economy, transforming the way people organize and attend events. The company was founded by Julia Hartz, Kevin Hartz and Renaud Visage, with a vision to build a self-service platform that would make it possible for anyone to create and sell tickets to live experiences. The Eventbrite platform provides an intuitive, secure, and reliable service that enables creators to plan and execute their live and online events, whether it's an annual culinary festival attracting thousands of foodies, a professional webinar, a weekly yoga workshop or a youth dance class. With over 300 million tickets distributed to more than 4 million experiences in 2019, Eventbrite is where people all over the world discover new things to do or new ways to do more of what they love. Learn more at www.eventbrite.com.
1Methodology: All survey figures, unless otherwise stated, are from YouGov Plc. Total sample size was 3,009 (1,008 US, 1,001 UK, and 1,000 AUS) adults. Fieldwork was undertaken between 26th November - 2nd December 2020. The survey was carried out online. The figures have been weighted and are representative of US, UK and AUS adults (aged 18+).
View source version on businesswire.com: https://www.businesswire.com/news/home/20201213005024/en/
Andrea McDonald
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