ENGLEWOOD, CO--(Marketwired - Jul 12, 2016) - Evolving Systems, Inc. (NASDAQ: EVOL), a leader in real-time activation, analytics and marketing for connected mobile devices worldwide, today announced that Nova Gaming Ventures in India has selected the Company's Managed Marketing Solutions and Services for its online gaming platform NovaPlay.

NovaPlay is a platform for multiplayer gaming communities where consumers can discover big-ticket titles and free-to-play new games within an active gaming community, including competitive match play, social features, tournaments and discussion forums. Evolving Systems' solutions and managed services will support the entire customer life cycle, including customer acquisition and activation, conversion into paid subscriptions, upsell and cross-sell campaigns, social media and gamer community interfaces, loyalty points, rewards and micro-payments.

Online gaming companies need to create compelling gaming experiences focused on the things gamers want, in the distribution channels they consume, and ahead of what competitors may bring. As online gaming distribution companies continue to be pressured by increasing consumer demands, the proliferation of gaming-capable devices and lower barriers to entry for low-cost alternatives, the need to innovate and join the revolution of disruptors is more critical than ever.

"Evolving Systems' Gaming Marketing Solutions and Services creates a highly personalized community experience for the gamers that will drive increased customer value for NovaPlay," said Thomas Thekkethala, Chief Executive Officer of Evolving Systems. "With a combination of our Marketing services, and our proven Profiling and Targeting solutions, we will be able to enhance NovaPlay's data analytics capabilities and generate actionable intelligence that will drive additional revenues through each gaming experience. By collecting user-level data, NovaPlay will be able to facilitate hyper-personalization, providing end users with customized and individualized content and experiences."

"NovaPlay is India's first platform for multiplayer gaming communities that is designed to engage gamers through content, offers, social features and tournaments," said Amitesh Rao, Chief Executive Officer of Nova Gaming Ventures. "Our business depends on the ability to efficiently acquire, engage and retain gamers, and we selected Evolving Systems based on its team and software platform's ability to rapidly build, test and launch highly personalized customer acquisition, engagement and upsell marketing tactics and to manage our customers experience through their entire life cycle."

About Evolving Systems®
Evolving Systems, Inc. (NASDAQ: EVOL) is a provider of software and services to 75 network operators in over 50 countries worldwide. The Company's portfolio includes market-leading subscriber service, SIM card and mobile broadband activation of connected devices and real-time analytics and marketing solutions to monetize mobile network services and consumer behavior. Founded in 1985, the Company has headquarters in Englewood, Colorado, with offices in the United States, United Kingdom, India, Malaysia and Romania. For more information please visit www.evolving.com or follow us on Twitter http://twitter.com/EvolvingSystems

CAUTIONARY STATEMENT
This news release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, based on current expectations, estimates and projections that are subject to risk. Specifically, statements about the impact and ability of the solution described in this press release to handle future needs of customers are forward-looking statements. These statements are based on our expectations and are naturally subject to uncertainty and changes in circumstances. Readers should not place undue reliance on these forward-looking statements, and the Company may not undertake to update these statements. Actual results could vary materially from these expectations. For a more extensive discussion of Evolving Systems' business, and important factors that could cause actual results to differ materially from those contained in the forward-looking statements, please refer to the Company's Form 10-K filed with the SEC on March 15, 2016; Forms 10-Q, 10-Q/A, 8-K and 8-K/A; press releases and the Company's website.