NEW YORK, July 23, 2019 /PRNewswire/ -- Genpact (NYSE: G), a global professional services firm focused on delivering digital transformation, today announced that it is extending its relationship with IRI, a global leader in innovative solutions and services for consumer, retail, and media companies, building on more than a decade of working together.

As part of the multi-year agreement, Genpact will continue to provide operations and automation services and analytics support to help IRI in its overall efforts to efficiently deliver augmented intelligence from purchase, point-of-sale, promotional, loyalty, demographic, and additional consumer data. These solutions help IRI's clients optimize pricing and promotions, model markets, and segment customers to win market share and accelerate growth.

"As one of IRI's most important operational partners, Genpact provides value through an intense focus on reliable delivery and quality control, a commitment to process optimization and automation, and a talented and dedicated workforce," said Michael Rosenthal, executive vice president of Global Operations for IRI.  "Genpact complements its operational skills with domain expertise in consumer goods and retail, as well as sales and marketing analytics that support IRI's continued innovation on behalf of its clients."

Genpact will continue to play a role in mission critical processes on a global scale in support of IRI's strategy to automate insight development and enable augmented decision making.

"In today's lightning-speed digital economy, the explosion of consumer data can enable unprecedented growth opportunities for companies — but only if they can recognize trends accurately and formulate strategies quickly to seize the moment before it passes," said Balkrishan 'BK' Kalra, businesses leader, consumer goods, retail, life sciences, and healthcare at Genpact. "We share IRI's vision to transform the way clients in the retail, consumer goods, and media industries make business decisions, with smarter, faster insights from data that leverages automation, analytics, and AI technologies."

See Genpact's website for more details on its analytics capabilities and services to the consumer goods and retail industries.

About Genpact
Genpact (NYSE: G) is a global professional services firm that makes business transformation real. We drive digital-led innovation and digitally-enabled intelligent operations for our clients, guided by our experience running thousands of processes primarily for Global Fortune 500 companies. We think with design, dream in digital, and solve problems with data and analytics.  Combining our expertise in end-to-end operations and our AI-based platform, Genpact Cora, we focus on the details – all 90,000+ of us. From New York to New Delhi and more than 30 countries in between, we connect every dot, reimagine every process, and reinvent companies' ways of working. We know that reimagining each step from start to finish creates better business outcomes. Whatever it is, we'll be there with you – accelerating digital transformation to create bold, lasting results – because transformation happens here. Get to know us at Genpact.com and on LinkedIn, Twitter, YouTube, and Facebook.

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SOURCE Genpact