Global consumers overwhelmingly agree that online digital technology has positively impacted their lives according to the “State of Digital Lifestyles” research report from Limelight Networks (Nasdaq: LLNW), a leading provider of edge cloud services. The survey of consumers in nine countries shows digital device adoption is on the rise, but performance frustrations and security concerns remain.
Digital assistants such as Amazon Alexa and Google Home are increasingly popular, with 28 percent of worldwide consumers owning one, up 47 percent in the last year. Although the use of digital assistants is growing, they are still not considered an essential tool by most consumers with more than 65 percent saying they would be willing to give them up for at least a week and 26 percent willing to stop using them permanently. Comparatively, when asked how long they could stop using mobile phones, 48 percent of global consumers said they would be unable to stop using them for even one day, and only 7 percent would give them up permanently.
The growth of digital technology has created new concerns, with nearly half (46 percent) of worldwide consumers reporting they are more worried about personal information being stolen online than a year ago. For digital assistants, 47 percent of global consumers expressed concerns about data privacy.
Additional consumer insights from the report include:
“With the rapid growth of online content and new devices available to access it, digital media is playing an increasingly important role in our daily lives,” said Michael Milligan, Senior Director at Limelight Networks. “Our research reveals consumer expectations for high-quality digital experiences continue to rise, along with concerns about online security and unauthorized access to personal information. To increase customer loyalty and maximize revenue opportunities, digital content providers and device manufacturers must ensure their content distribution platforms and devices utilize a secure infrastructure that safeguards customer data while delivering a consistently fast and reliable user experience.”
The State of Digital Lifestyles report is based on responses from 4,500 consumers in France, Germany, India, Italy, Japan, Singapore, South Korea, the United Kingdom, and the United States age 18 and older who had downloaded software or streamed online video or music during the last month. The full report is available here.
About Limelight
Limelight Networks, Inc. (NASDAQ: LLNW), a leading provider of digital content delivery, video, cloud security, and edge computing services, empowers customers to provide exceptional digital experiences. Limelight’s edge services platform includes a unique combination of global private infrastructure, intelligent software, and expert support services that enable current and future workflows. For more information, visit www.limelight.com, follow us on Twitter, Facebook and LinkedIn.
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