PR Newswire
MEDFORD, Ore., Nov. 2, 2017
MEDFORD, Ore., Nov. 2, 2017 /PRNewswire/ -- Harry & David, America's premier choice for gourmet food gifting, today unveiled a fresh brand look, feel and tone across its website, mobile site, catalogs, emails and social media channels. As part of this brand refresh, new features and functionality have been introduced at harryanddavid.com to elevate the gift-giving experience just in time for the holiday shopping season.
Click to Tweet: Gifting - redesigned! Check out @HarryandDavid's brand new look! http://bit.ly/2gHp4ui#HappinessDelivered
This is the most comprehensive brand refresh in many years and reflects Harry & David's ongoing priority to make it even more convenient for customers to shop for all their gourmet food gifting and entertainment needs.
"We are excited about our new brand look and believe it speaks vividly to the rich heritage of Harry & David and to why our products are truly exceptional," said Steve Lightman, President of Harry & David. "As customers begin to shop for holiday gifts and gatherings, we look forward to building on our legacy of delivering thousands of seasonal smiles across the country."
Significant e-commerce site updates include:
All-New Website Design and Navigation
New Features and Functionality
#BehindThePears Social Media Campaign
To highlight the brand redesign and help tell the story of the rich history of Harry & David, a new #BehindThePears social media campaign showcases the journey of the iconic Royal Riviera® Pear featuring the employees who nurture, grow, pack, market and deliver the product to consumers. The campaign, which may be found on Facebook, Twitter and Instagram, is currently underway and will run through the end of the holiday season.
About Harry & David
Since 1934, Harry & David has been America's premier choice in gourmet food gifting. Headquartered in Southern Oregon, Harry & David owns and operates 20 different orchards, spread over 100 square miles, featuring fresh yearly crops of handpicked delicious fruit, including peaches, Bosc pears and the iconic Royal Riviera® pears. Harry & David offers a wide variety of options for everyday gifting and entertaining, including Moose Munch® Premium Popcorn, Wolferman's®, Cushman's® and Stock Yards® branded products, which are offered on its dedicated website at harryanddavid.com. The brand also currently operates 46 year-round retail locations across the United States. Harry & David is a registered trademark and service mark, and a dba of Harry and David, LLC, and is part of the 1-800-FLOWERS.COM, Inc. family of brands. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.
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SOURCE Harry & David
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