HookLogic Reports Record-Breaking Cyber Monday Shopping and Sales Across Ecommerce Sites
HookLogic Reports Record-Breaking Cyber Monday Shopping and Sales Across Ecommerce Sites
Number of Shoppers and Purchasers Up 11%; Purchasers on Mobile Devices Increase 14.8%
PR Newswire
NEW YORK, Nov. 29, 2016
NEW YORK, Nov. 29, 2016 /PRNewswire/ -- This year's Cyber Monday saw record-breaking numbers of shoppers across major retail sites, according to HookLogic, the pioneer of performance marketing for brands. On Cyber Monday, the number of both shoppers[1] and purchasers[2] were up 11%, compared to same day averages in 2015.
Purchasers were highest from 8 – 9PM EST on Cyber Monday: the biggest purchasing hour in online holiday shopping history. Consumers had likely shopped around in the previous weeks and converted quickly to take advantage of Cyber Monday deals.
Mobile phone shoppers reached 43% of total (vs. 46% on desktops and 11% on tablets) on Cyber Monday as shoppers turned to the device of convenience at the start of the work week. Conversions on mobile phones rose 14.8% YOY while conversions on desktop and tablets declined (15.7% and 15.1%, respectively).
"While early and extended promotions have likely shifted some buying patterns, we were still thrilled to be part of yet another record-breaking Cyber Monday with our brand advertisers and retail partners," said HookLogic CEO Jonathan Opdyke. "Seeing both the number of shoppers and buyers exceeding expectations as they did is a significant moment for all of us as we work together to make this one of the best holiday shopping seasons yet."
According to HookLogic's retail data, Thanksgiving saw the highest cart sizes (3.2) and the highest cart values: $160.20, with an average unit price of $50.77. Ecommerce likely benefited from the fact that more retailers chose to stay closed on Thanksgiving and that many retailers made their Black Friday deals available earlier in November than before.
To see the latest holiday shopping data, visit HookLogic's 2016 Holiday Insights.
About HookLogic
HookLogic, the pioneer of performance marketing for brands, partners with the world's leading retailers and online travel agencies to accelerate sales for product brands and hotels. Advertisers use the platform to reach in-market shoppers, drive traffic to products, and attribute resulting sales. Network partners and advertisers include Walmart, Tesco, Target, Asda, Best Buy, Macy's, Expedia, Hasbro, Intel, LG, L'Oreal, Mondelez, Philips, Microsoft and Marriott. HookLogic is headquartered in New York, with offices in Ann Arbor, Mich.; Santa Monica, Calif.; London, Paris, São Paulo, Toronto and the Netherlands. HookLogic was acquired by Criteo (NDSQ: CRTO) on November 9, 2016. For more information, please visit www.hooklogic.com or call (646) 467-8200.
Contact:
Finn Partners for HookLogic
Valerie Beesley, 315-491-0811
[email protected]
[1] Unique users across ecommerce sites
[2] User conversions
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SOURCE HookLogic
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