JCPenney today announced the launch of its new JCPenney Rewards and Credit Program, a free loyalty program that offers a simpler, even more compelling experience with the potential to deliver half a billion dollars back into the pockets of America’s diverse working families.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240417374765/en/
JCPenney’s new Rewards and Credit Program will provide great value for customers, helping them get more, earn more and save more during every trip. (Photo: Business Wire)
Last year, JCPenney announced a $1 billion reinvestment plan to further improve customer experience and operational efficiencies. Now, with more than 20 million Rewards Members that consistently shop at JCPenney an average five times per year, JCPenney will ensure all customers feel rewarded through its ongoing commitment to making every dollar and every trip count. The new Rewards Program will double the rate at which Rewards members earn points, ensuring every Rewards member gets money back, every year – no matter what.
The introduction of the new Rewards and Credit Program is the latest example of JCPenney’s longstanding history of rewarding customers and providing access to affordable fashion.
“We want every trip to JCPenney to be worth it. We want it to be easier to take advantage of our rewards, easier to reach rewards milestones, and to make it a sure thing that every member sees rewards each year,” said Katie Mullen, chief customer officer, JCPenney. “Enhancing our Rewards Program is an important piece of how we bring value to our customers, but not the only piece. We’re already known for offering the widest range of accessible fashion across beauty, home, apparel, fine jewelry, salon and more, and we want to continue to earn the loyalty of America’s diverse working families.”
Enhancements to JCPenney’s Rewards and Credit Program
JCPenney’s new Rewards and Credit Program will provide great value for customers, helping them get more, earn more and save more during every trip:
Score More Rewards
JCPenney is also offering exciting opportunities to unlock additional savings and earn even more rewards, including the chance to meet NBA legend and JCPenney brand ambassador, Shaquille O’Neal, who embodies the sentiment of more, more, more as much as JCPenney’s Rewards Program.
For more information about JCPenney Rewards and Credit Program or to learn more about upcoming events at the retailer, please visit JCPenney.com.
ABOUT JCPENNEY
JCPenney is the shopping destination for America’s diverse, working families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico.
In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, and Twitter.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240417374765/en/