World's leading travel search engine scours the Internet to figure out who gets the middle armrest, among other important rules of travel

KAYAK reinvents inflight guidance with the Unspoken Rules of Air Travel hopefully coming to a seatback near you 

STAMFORD, Conn., June 30, 2023 /PRNewswire/ -- Shoes on or off? Full recline or no recline? Is skipping the security line ever OK? What about standing at the gate before your boarding zone is called? These are all questions we've asked ourselves when flying and likely have strong opinions about yet aren't quite sure what is considered socially acceptable versus outright rude. KAYAK is here to help. Known for searching hundreds of travel sites to find people the perfect flight, hotel or rental car, the world's leading travel search engine is taking it one step further by conducting an extensive search across the Internet, leaving no digital stone unturned to uncover how Americans truly feel about travel etiquette.

The search included blog posts, social media platforms, news outlets, online forums, and other sources to identify the most hotly debated topics surrounding air travel. From there, the company conducted a survey with aytm (Ask Your Target Market) revealing 64% of travelers have witnessed bad plane etiquette underscoring the urgency for establishing travel rules ahead of the most popular holiday travel weekend of the summer (July Fourth)**.

That's why KAYAK is posting the Unspoken Rules of Air Travel in the one place no one argues: the Internet. So now travelers will know what IS and IS NOT OK when taking their next trip.

These comprehensive rules address a wide array of topics, ranging from whether it's OK to put your feet on the chair in front of you (which 68% agree it's not) to the food you should never bring on a flight (spoiler alert: it's hard boiled eggs, according to 74% of North Americans.) Let this be your travel moral compass (which apparently we all need): Simply scroll through the rules on your own or share them with someone who needs them.

So… what ARE the Unspoken Rules of Air Travel? According to a survey conducted in partnership with aytm and work facilitated by Brandwatch's Consumer Research Platform, here are the Unspoken Rules of Air Travel as defined by all travelers:

1. Sit back and Relax. 88% of people say it's OK to recline your seat. But timing is important to some with 1 in 3 saying it's only okay to recline your seat on a long or overnight flight.
2. Arm rests are up for grabs. 57% say the middle seat is not entitled to both arm rests
3. Socks stay ON. 76% say you're NOT allowed to take your socks off.
4. Stinky foods stay at home. 92% of people agree that you should not bring any food with strong smells on a plane. That includes the biggest offenders: tinned fish (89%), hard boiled eggs (74%) and a rack of ribs (84%).
5. Keep your feet on the floor. 68% say you are NOT allowed to put your feet up against the back of the seat in front of you.
6. Noise control. 70% say you are not allowed to watch something without headphones. And, headphones on is the equivalent to do not disturb according to 94% of people.
7. Sleeping is not a valid excuse… for just about anything. Leaning on a stranger's shoulder (77%), snoring loudly (66%) and refusing to wake up to let the passenger next to you get up (66%) are not welcome.
8. Hold the phone…call. 69% agree you are NOT allowed to call someone before you get off the plane.
9. Nail care is a no-no. 92% say you are NOT allowed to clip or paint your nails at your seat. Filing your nails is also a no no, according to 81% of people.
10. Storage wars (overhead bin edition). 73% say you are allowed to store small items or jackets in the overhead bin

Below are some additional findings that KAYAK was shocked to learn:

• Shoes ON during flights. 56% of North Americans agree your shoes should stay on during a flight. But, the fact that this was SO close (56% vs 44%) is a bit disturbing…
• Furthermore… 1 in 5 people believe it's OK to use the restroom without shoes on. That means someone in your row likely did this during your flight… gross!
• No Babies on Board. 1 in 4 people (26%) say it's NOT okay to bring a baby on a flight… ever. Wahhh.
• Who called the fun police? 58% say you are not allowed to laugh loudly at a movie when on a plane.
• Long Hair, Don't Care. Over 1 in 4 people (26%) say it's OK to hang your hair over the headrest/onto the front of the seat behind you.
• It's NOT Crunch time. 55% of people say no to eating crunchy food on a plane.

"Travel etiquette is one of those things that is universally acknowledged yet frequently debated," said Matt Clarke VP of NA Marketing. "Even within our own team at KAYAK, we couldn't all agree whether it was or was not OK to recline your seat on a flight. So, we wanted to put an end to the debate once and for all. By launching these rules as summer travel really picks up, we hope to create a more enjoyable and agreeable summer travel experience for all."

The rules will be running on digital displays in major airports throughout summer and will also be available via a modernized seatback manual downloadable at www.kayak.com/rules starting Tuesday, June 27.

"In a perfect world these would grace the seat back pockets of every US flight. But, we recognize this ambitious endeavor cannot be achieved singlehandedly," continued Clarke. "In solidarity with flight crews everywhere, we hope that airlines will get on board with establishing official etiquette guidelines on all future flights. Imagine hearing 'please stow your rack of ribs' or 'keep your socks on when using the bathroom.' Planes everywhere would be a better, happier and overall more enjoyable place."

About KAYAK
KAYAK, part of Booking Holdings (NASDAQ:  BKNG), is the world's leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We also support business travelers with our corporate travel solution.

Media Contact:
Kayla Inserra
[email protected]

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SOURCE KAYAK