Life Insurance Direct Marketing Association (LIDMA) Keynote Address to Be Delivered by Ebix CEO Robin Raina

Life Insurance Direct Marketing Association (LIDMA) Keynote Address to Be Delivered by Ebix CEO Robin Raina

13th Annual LIDMA Fall Meeting & Showcase to Take Place at The Balboa Bay Resort, Newport Beach, CA From September 25 to September 27, 2016

ATLANTA, GA--(Marketwired - Jul 27, 2016) -  The Life Insurance Direct Marketing Association (LIDMA) has announced that its Annual Fall Meeting & Business Showcase will take place September 25 through September 27, 2016 at the Balboa Bay Resort in Newport Beach, CA with its keynote address being delivered by Ebix, Inc. (NASDAQ: EBIX) CEO Robin Raina. IDMA is the life insurance industry's most focused gathering of high performance direct response marketers, producers, underwriters and vendors who are driving positive changes in the distribution of life insurance in order to benefit middle market consumers.

"Because the direct response channel in life insurance is exciting, innovating and growing, we've adopted the theme Blue Water Sailing to honor the enormous opportunities that lie ahead," remarked LIDMA president Byron Udell. "The movers and shakers of this sector will all be at the Balboa Bay Resort on September 25 and you should, too."

Underwriters, producers and vendors who are interested in the direct marketing of life insurance are invited to attend. 

Udell continued, "Headlining our list of industry experts is Keynote Speaker Robin Raina, chairman, president and CEO of fast-growing insurance technology powerhouse, EBIX. Robin's perspective will delight our members as he describes how he built an international insurance tech business valued at $1.7 billion and came to provide software services that power more than 300,000 insurance agencies. Robin's talk will also provide interesting insights into how EBIX is taking a leadership position in the industry to penetrate the mid-market through a variety of distribution channels including direct-to-consumer."

Attendance at the LIDMA Balboa Bay Resort Fall Meeting & Showcase is available only to LIDMA members. Udell continued, "We've made it especially attractive for life insurers, banks and financial institutions who are eyeing this space to attend, offering discounted annual membership fees for first-time producers at the low cost of $495, which includes a 50% discount." Information on the various membership categories and pricing is available at

More and more life insurance buyers are becoming self-directed and using direct response channels as their preferred method of purchasing life insurance. Recent trends in the direct-to-consumer sector have recently seen accelerated interest from big box stores, electronic retailers, search engine companies, banks, credit unions and other non-traditional companies that command vast audiences. LIDMA is the primary organization dedicated to supporting business and professionals who are active in this new and rapidly expanding channel.

The agenda for this year's event includes industry panel discussions, detailed "State of the Channel" address, updates on the evolution of the LIDMA E-Process and Process Improvement success stories. Presentations include:

  • Navigating the Waves of Life and Beyond, Robin Raina, chairman and CEO, EBIX
  • The Real Life story of Jason Sherman
  • Behavior Economics: Improving the Way We Do Insurance, Yommy Chiu, head of life and health R&D, Swiss Re
  • Managing the Customer Experience: Todd Silverhart, corporate vice president and director of Insurance Research, LIMRA
  • Who is MIB and What Does it Mean to Me? Lee Oliphant, president, MIB Group, Inc.

"LIDMA is leading the charge for new technologies and processes that are so important when the customer is not face-to-face," says Udell. "This Fall's Annual Conference is shaping up as our largest-ever, so plan to attend and learn." 

For more information on LIDMA membership, visit

Early registration discounts and reduced hotel are available only through August 15. For room reservations, attendees should contact the Balboa Bay Resort at (949) 645-5000 and ask for the LIDMA Fall Meeting rate of $235 per night. Click here to make online reservations.

Attendees should plan to arrive on Sunday, September 25 and depart on Tuesday, September 27.

LIDMA is the primary association dedicated to supporting businesses and professionals active in direct sales of life insurance products to consumers -- the fastest growing sales segment in the life insurance industry. The not-for-profit organization is committed to helping members boost their revenues and reduce costs. 

For more information, visit

About Ebix, Inc.
A leading international supplier of On-Demand software and E-commerce services to the insurance, financial and healthcare industries, Ebix, Inc., (NASDAQ: EBIX) provides end-to-end solutions ranging from infrastructure exchanges, carrier systems, agency systems and risk compliance solutions to custom software development for all entities involved in the insurance industry.

With 40+ offices across Brazil, Singapore, Australia, the US, UK, New Zealand, India and Canada, Ebix powers multiple exchanges across the world in the field of life, annuity, health and property & casualty insurance while conducting in excess of $100 billion in insurance premiums on its platforms. Through its various SaaS-based software platforms, Ebix employs hundreds of insurance and technology professionals to provide products, support and consultancy to thousands of customers on six continents. For more information, visit the Company's website at

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