Long Island Iced Tea Corp. Continues Expansion in Canada with Sobeys Partnership

Long Island Iced Tea Corp. Continues Expansion in Canada with Sobeys Partnership

Long Island Iced Tea(R) Distribution Access to Over 100 Locations Across Ontario under the Foodland and Urban Fresh Banners

HICKSVILLE, NY--(Marketwired - Aug 3, 2017) - Long Island Iced Tea Corp. (NASDAQ: LTEA) (the "Company"), a growth-oriented company focused on the ready-to-drink ("RTD") segment in the beverage industry, today announced that its flagship brand Long Island Iced Tea® has been approved for distribution in Sobeys Inc. ("Sobeys") main commercial center in Ontario, providing access to over 100 Foodland and Urban Fresh locations across the Ontario market.

Sobeys is one of only two national grocery retailers in Canada. It serves the food shopping needs of Canadians with approximately 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Price Chopper, Thrifty Foods, Urban Fresh and Lawtons Drugs, as well as more than 380 retail fuel locations.

The Company is committed to expanding its distribution across new geographies and announced in September 2016 its first distribution agreement in Canada with Unique Foods. According to Euromonitor, the ready-to-drink tea market in Canada is forecast to expand by 9% annually over the next five years to reach C$941 million in sales by 2020 (Source: Euromonitor International, "RTD Tea in Canada", February 2017).

Philip Thomas, Chief Executive Officer of the Company, commented, "We are proud to be continuing our expansion into Canada, a fantastic market where we believe Long Island Iced Tea® has great potential. This partnership with Sobeys is a great opportunity to bring Long Island Iced Tea® to new consumers who can enjoy our premium iced tea at an affordable price."

Long Island Iced Tea® is a RTD tea is available through Sobeys in 18oz and gallon bottle sizes.

About Sobeys Inc.
Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys Inc. has been serving the food shopping needs of Canadians since 1907. A wholly-owned subsidiary of Empire Company Limited (TSX: EMP.A), it owns or franchises approximately 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Price Chopper, Thrifty Foods, Urban Fresh and Lawton's Drug Stores as well as more than 380 retail fuel locations. The company's purpose is to help Canadians Eat Better, Feel Better and Do Better. More information on Sobeys Inc. can be found at www.sobeyscorporate.com.

About Empire Company Limited
Empire Company Limited (TSX: EMP.A) is a Canadian company headquartered in Stellarton, Nova Scotia. Empire's key businesses are food retailing and related real estate. With approximately $24.4 billion in annualized sales and $8.8 billion in assets, Empire and its subsidiaries, franchisees and affiliates employ approximately 125,000 people. For more information about Empire, visit www.empireco.ca.

About Long Island Iced Tea Corp.
Headquartered in Long Island, NY, Long Island Iced Tea Corp. operates in the non-alcohol ready-to-drink segment of the beverage industry. The Company's flagship brand 'The Original Long Island Brand Iced Tea®', together with 'The Original Long Island Brand Lemonade™' are marketed as premium beverages made with all-natural, non-GMO ingredients. The company also imports and markets 'ALO Juice®' a functional Aloe Vera based beverage. The Company's portfolio of premium brands sits within the 'better-for-you' category of the beverage industry, and are offered to consumers at an affordable price, reflecting the Company's mission. Its beverages are sold primarily through a network of regional chains and distributors primarily on the East Coast and the Midwest of the United States, as well as Canada and Latin America. The Company's website is www.longislandicedtea.com.

Forward Looking Statements

This press release includes statements of the Company's expectations, intentions, plans and beliefs that constitute "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are intended to come within the safe harbor protection provided by those sections. These statements, which involve risks and uncertainties, relate to the discussion of the Company's business strategies and its expectations concerning future operations, margins, sales, new products and brands, potential joint ventures, potential acquisitions, expenses, profitability, liquidity and capital resources and to analyses and other information that are based on forecasts of future results and estimates of amounts not yet determinable. These statements include any statement that does not directly relate to a historical or current fact. You can also identify these and other forward-looking statements by the use of such words as "may," "will," "should," "expects," "intends," "plans," "anticipates," "believes," "thinks," "estimates," "seeks," "predicts," "could," "projects," "potential" and other similar terms and phrases, including references to assumptions. These forward looking statements are made based on expectations and beliefs concerning future events affecting the Company and are subject to uncertainties, risks and factors relating to its operations and business environments, all of which are difficult to predict and many of which are beyond its control, that could cause its actual results to differ materially from those matters expressed or implied by these forward looking statements. These risks include its history of losses and expectation of further losses, its ability to expand its operations in both new and existing markets, its ability to develop or acquire new brands, its relationships with distributors, the success of its marketing activities, the effect of competition in its industry and economic and political conditions generally, including the current economic environment and markets. More information about these and other factors are described in the reports the Company files with the Securities and Exchange Commission, including but not limited to the discussions contained under the caption "Risk Factors." When considering these forward looking statements, you should keep in mind the cautionary statements in this press release and the reports the Company files with the Securities and Exchange Commission. New risks and uncertainties arise from time to time, and the Company cannot predict those events or how they may affect it. The Company assumes no obligation to update any forward looking statements after the date of this press release as a result of new information, future events or developments, except as required by the federal securities laws.

Contacts:

For Investors
Phil Thomas
Long Island Iced Tea Corp.
1-855-542-2832
[email protected]