Marchex (NASDAQ: MCHX), a leading provider of call analytics that drive, measure, and convert callers into customers, today launched Marchex Stream, a powerful conversational data streaming and business intelligence platform.
Marchex Stream is a new platform that analyzes consumer-to-business conversational data, gains insights in real time and at any scale, extracts signals of consumer intent and supports predictive analytics and the development of artificial intelligence-driven, use-case specific applications. It also serves as the foundation for future Marchex product development and innovations.
In today’s fast-moving multichannel marketplace, it is critical for businesses to be empowered to access and integrate data across multiple communication channels, including voice and text. With Marchex Stream, a customer’s journey can now be captured across its many touchpoints, including inbound and outbound phone calls, SMS, messaging and chat, in a single, unified platform and processed within seconds. This capability is critical for businesses to be able to identify signals and act on key insights in real time, to both accelerate sales and ensure positive customer experiences.
Marchex Stream enables businesses to realize the full potential and value of conversational artificial intelligence and introduces a new set of industry-leading capabilities, including:
Additionally, Marchex Stream serves as the foundation to support new customer engagement features and sales acceleration solutions, such as:
Marchex Stream is built on a proprietary, multi-layered technical structure that includes a partnership with Snowflake, a leading secure cloud-based warehouse solution.
“Marchex’s use of data from analyzed conversations delivers actionable insights that can drive meaningful business results for companies,” said Snowflake VP of Data Sharing Justin Langseth. “Snowflake’s cloud-built data warehouse enables Marchex to quickly and securely access insights from more than one billion minutes of analyzed conversations, delivering mission critical solutions to their customers. Marchex is a great example of alignment with the Snowflake mission: to enable every organization to be data-driven.”
About Marchex
Marchex understands that the best customers are those who call your company – they convert faster, buy more, and churn less. Marchex provides solutions that help companies drive more calls, understand what happens on those calls, and convert more of those callers into customers. Our actionable intelligence strengthens the connection between companies and their customers, bridging the physical and digital world, to help brands maximize their marketing investments and operating efficiencies to acquire the best customers.
Please visit the Marchex blog or @marchex on Twitter (Twitter.com/Marchex) to learn more.
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Marchex Investor Relations
Trevor Caldwell, 206-331-3600
ir(at)marchex.com