PR Newswire
RESTON, Va., June 25, 2020
RESTON, Va., June 25, 2020 /PRNewswire/ -- In an increasingly data privacy-driven world, marketers are challenged to ensure the success of their campaigns while respecting consumers' privacy and maintaining consumer trust. Against this changing privacy backdrop, Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce the release of its 2020 "Future of Measurement in a Cookieless World" whitepaper. This report examines present-day data collection methods and explores Comscore's current and future initiatives for transitioning into a cookieless environment.
"The privacy landscape is rapidly evolving, and new regulations have placed a greater emphasis on consumer data privacy rights than ever before," said Veronica Torres, Chief Privacy Officer, Comscore. "Comscore's privacy program emphasizes thinking beyond compliance. Consequently, we are doubling down on privacy-friendly solutions, like the digital panel, Atomic ID™, and efforts around our recently announced partnership with LiveRamp, all as a way to continue to expand our commitment to a privacy-driven approach."
Highlights from the report
To read the full study and learn more about the future of measurement as well as Comscore's privacy initiatives, download the 2020 "Future of Measurement in a Cookieless World" report. To learn more about how Comscore can help with insights in a cookieless world, please contact us.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com
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SOURCE Comscore
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