PR Newswire
NEW YORK, Aug. 22, 2022
Study uncovers U.S. consumers and digital media experts' perspectives on the future of privacy-first advertising and the role of media quality solutions in moving the industry forward
NEW YORK, Aug. 22, 2022 /PRNewswire/ -- Integral Ad Science (NASDAQ: IAS), a global leader in digital media quality, today released its 2022 Future of Privacy-First Advertising Report. In partnership with YouGov and a market research firm, IAS surveyed 1,131 consumers and 346 digital media experts on their perspectives regarding upcoming online data and privacy policy changes, the future of ad targeting and how media quality solutions can empower marketers to deliver.
Results surfaced consumers' substantial concerns regarding the security of their personal information online, lack of awareness of data privacy legislation to regulate the collection and use of their personal data and high levels of discomfort with their online data being used for advertising purposes.
"With upcoming online data and privacy policy changes coming down the pipe, privacy continues to be a priority for both consumers and media experts," said Yannis Dosios, Global Chief Commercial Officer (CCO), IAS. "IAS is well-suited to help ease the concerns of privacy policy transitions through our contextual targeting solutions that will help advertisers reach their ideal audience at scale, all while respecting their privacy."
The report delves into a disconnect regarding how important it is for media professionals to understand data privacy policy, their degree of concern about how policies will impact their work and what organizations are actually doing to navigate these changes. The report also looks at how brands are currently navigating cookie depreciation through contextual, privacy-first advertising strategies that target consumers without using personal data.
Based on the report, these key takeaways will guide advertisers' data privacy approach for the foreseeable future:
For more information, visit https://integralads.com/.
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com
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SOURCE Integral Ad Science, Inc.
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