PR Newswire
TEMPE, Ariz. and PRAGUE, Nov. 17, 2022
Experts Recommend Shoring Up Cyber Safety Best Practices Ahead of Cyber Monday
TEMPE, Ariz. and PRAGUE, Nov. 17, 2022 /PRNewswire/ -- In advance of Cyber Monday, the busiest online shopping day of the year, Norton, a consumer Cyber Safety brand of Gen™ (NASDAQ: GEN), encourages holiday shoppers to take steps to protect themselves from online fraud and identity theft – at its peak during the holidays – to bring back the joy of gifting.
Cyber Monday sales are expected to exceed $200 billion in 2022 – with online shopping volume steadily increasing year over year, so has the incidence of cybercrimes like fraud and identity theft. For many, safe online shopping concerns are rooted in real life. According to a new study from Norton conducted online in August 2022 by The Harris Poll among 1,000 U.S. adults, 1 in 4 U.S. adults (25%) reveal that they have been targeted by a scam while shopping online with nearly 40 percent of shoppers reporting that they have fallen victim to a scam during the holiday shopping season.
Holiday shopping and last-minute purchases can leave consumers stressed and vulnerable, creating a bounty of opportunities for cybercriminals and identity thieves to take advantage. Now is the time to take steps to protect yourself ahead of the holiday shopping frenzy.
"We want to help bring back the joy of the holiday season and empower everyone with the resources they need to shop online safely," said Kevin Roundy, Researcher and Technical Director at Norton Labs. "From inflation to supply chain issues, there are so many things out of our control this holiday season. Taking the time to pause and take proactive steps to protect your digital and financial life before Cyber Monday is one way everyone can take back control."
While the majority of Americans (89%) feel confident they can shop safely online, nearly 43 percent admit they are not sure of the best ways to shop online this holiday season. With rising costs and limited inventories of the hottest gifts, consumers appear to be taking more risks than ever before while filing up their carts. In fact, more than 2 in 5 consumers report risking their personal information in some way during the holiday season, leaving them vulnerable to identity theft and fraud.
The holidays can be a hectic time for shoppers even without the risks of cybercriminals. Before online shoppers start checking off their lists of holiday gifts, they should prepare for a safe and secure shopping experience. Some advice from Norton experts includes:
To learn more about how to stay safe this holiday season, please visit the Norton Internet Security Center. Additional safe online shopping tips and other useful Cyber Safety information can be found on the Norton Internet Security Center.
About the Survey
The research was conducted online in the United States by The Harris Poll on behalf of Norton among 1,000 adults aged 18+. The survey was conducted August 15 – September 1, 2022. Data are weighted where necessary by age, gender, race/ethnicity, region, education, marital status, household size, household income, and propensity to be online to bring them in line with their actual proportions in the population.
Respondents for this survey were selected from among those who have agreed to participate in our surveys. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within + 3.8 percentage points using a 95% confidence level. This credible interval will be wider among subsets of the surveyed population of interest.
About Norton
Norton is a leading Cyber Safety brand of Gen™ (NASDAQ: GEN), a global company dedicated to powering Digital Freedom through its family of trusted consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner. Gen empowers people to live their digital lives safely, privately, and confidently today and for generations to come. Gen brings award-winning products and services in cybersecurity, online privacy and identity protection to more than 500 million users in more than 150 countries. Learn more at Norton.com and GenDigital.com.
Jenna Torluemke | Benson Kelsey |
Gen | Edelman for Gen |
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SOURCE Norton
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