PR Newswire
AUSTIN, Texas, Dec. 14, 2021
AUSTIN, Texas, Dec. 14, 2021 /PRNewswire/ -- A new survey shows that Americans love new tech-driven options for ordering and retrieving food, but the flipside is that it is making them more impatient. Of those surveyed, 64% don't want to wait more than five minutes to order at the counter or drive-thru window, while 71% of in-house diners were upset if they had to wait more than 10 minutes. More than half (55%) said they were fed up after five minutes of waiting for food in a drive-thru, and 54% were annoyed waiting more than 10 minutes for food while dining at a restaurant.
While consumers mostly dig new digital dining options, they also lament the impact it is having on in-person dining. Nearly half (47%) said they feel like all the delivery and take-out orders result in longer waits when they order in-person and 29% said the atmosphere of dining-in is hurt by delivery drivers picking up food. But despite these concerns, 46% of people noted they will eat out daily to several times a week in coming months and showed a growing loyalty to their favorite brands.
"Online and mobile ordering was a lifeline to restaurants shut-down in the pandemic and continues to provide steady revenue," said Simon de Montfort Walker, senior vice president and general manager at Oracle Food and Beverage. "As already short-staffed restaurants reopen, they are grappling with how to manage both in-person diners and deliveries, while meeting growing expectations on speed and service. Technology that helps kitchens manage and time orders from multiple channels will be key to keeping pace and ensuring diners stay happy and loyal."
The results are part of an Oracle Food and Beverage survey conducted by Untold Insights in September 2021. The surveyed polled more than 5,700 global consumers across 11 geographies, including 512 in the Unites States. Download the Restaurant Trends for 2022 report for more details.
Fast is not fast enough
The survey found that consumers have a short window before they get exacerbated with the time it takes to get their order:
Kicking orders to the curb
Curbside pick-up (or Click-and-collect) continues to be a popular option that both determines where people chose to eat and their loyalty towards a brand:
Personalized communications aren't creepy, they're expected
The survey found that consumers have grown to appreciate, and even expect, proactive recommendations their favorite restaurants, but want to control access to their own data:
Sustainability and healthy options rising in importance
In addition to offering click and collect, and personalizing offers based on data, consumers are increasingly influenced by a brand's sustainability, environmental and corporate governance (ESG) initiatives, and healthy meal options:
Ordering preference is situational
While mobile ordering continues to gain steam, in certain settings, consumers still prefer human interactions:
Payment options expanding
While cash is still high on consumers preferred ways to pay (47%), restaurants are increasingly adapting to new forms of payments to meet changing expectations:
For more information on Oracle Food and Beverage visit: https://www.oracle.com/industries/food-beverage/
Source: Restaurant Trends for 2022, Oracle Food and Beverage
About Oracle Food & Beverage
Oracle Food and Beverage, formerly MICROS, brings 40 years of experience in providing software and hardware solutions to restaurants, bars, pubs, clubs, coffee shops, cafes, stadiums, and theme parks. Thousands of operators, both large and small, around the world are using Oracle technology to deliver exceptional guest experiences, maximize sales, and reduce running costs.
About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.
Trademarks
Oracle, Java, and MySQL are registered trademarks of Oracle Corporation.
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SOURCE Oracle
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