QYOU strikes again in Portugal with NOWO

QYOU strikes again in Portugal with NOWO

Canada NewsWire

  • QYOU Media's linear channel will bring best-of-web video content to almost a million additional homes through NOWO TV service
  • The agreement sees further expansion of the QYOU channel reach across Western Europe

TORONTO, DUBLIN and LOS ANGELES, Oct. 10, 2017 /CNW/ - QYOU Media (TSXV:QYOU), the world's leading curator of premium 'best-of-web' video for multiscreen distribution has announced a new agreement with telecoms operator NOWO. The partnership will see QYOU's linear channel of curated online video content available to NOWO's customers through its TV service in Portugal, bringing QYOU's content to an additional 900,000 homes in the country.

QYOU Media Inc. (CNW Group/QYOU Media Inc.)

Online video viewing in Portugal is booming, with Statista findings suggesting more than 40 per cent of consumers watch online video several times a day in the region. NOWO has chosen to distribute QYOU's ad-free channel to appeal to the tastes of younger viewers, who have a growing appetite for digital-first video content. Selected by QYOU's content curation experts, the programming features the best of online video across a range of genres including music and comedy, which is particularly popular with consumers in Portugal.

Says José Henriques, CMO of Nowo: "We are always on the lookout for new ways to enhance our services. Online video content is hugely popular in Portugal and in order to meet the needs of our customers and further extend our reach among millennial audiences, we are including QYOU in our programming line-up. We are excited to be working with QYOU to bring fresh digital-first video content to our base.'' 

With its second agreement in Portugal, QYOU is gaining momentum in the region by meeting the growing consumer demand for online video content. With IPTV services driving the Portuguese Pay-TV market, operators are recognizing that they need to explore new ways to increase the attractiveness of their services.

Curt Marvis, CEO & Co-founder, QYOU Media says: "This partnership with NOWO is our second in Portugal and demonstrates that operators across Western Europe  are really seeing the value and potential of short-form video content to engage with millennial audiences. Portugal in particular has a thriving and vibrant creative online video community and through this partnership we hope to tap into this interest even further as we strive to bring more local flavor to our multiscreen offering."

About QYOU Media

QYOU Media Inc. (TSXV:QYOU) is a fast-growing global media company that curates and packages premium 'best-of-the-web' video for multiscreen distribution. Founded and created by industry veterans from Lionsgate, MTV, and CinemaNow, QYOU's millennial-focused products including linear television networks, genre-based series, mobile apps, and video-on-demand formats reach millions of customers on six continents. Distribution partners include Sinclair Broadcast Group, Vodafone, 21st Century Fox, Liberty Global, Telenor and TATA Sky.

About NOWO

NOWO is a Portuguese telecommunications company that appears in the market in September 2016. Currently the 2nd largest cable network operator in Portugal, NOWO has one of the largest fiber optic networks, about 14,000 km (covering more than 70 municipalities and 200 parishes), with the capacity to provide service to more than 900 thousand houses. With the claim "NOWO: It's fair", the brand relies on freedom of choice, fair pricing and transparency in the relationship with customers. NOWO is the only operator that allows its customers to choose a mix of TV, NET, Phone and Mobile from a base internet offer and that clearly states the possibility of celebrating non-fidelity contracts (or for a shorter period than the usual – 6 or 12 months). To learn more visit: http://www.nowo.pt


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