Today Visa (NYSE: V) announced the results of its 2023 U.S. edition of the Visa Global Travel Intentions Study, revealing emerging trends in consumer behaviors and preferences for outbound and inbound cross-border travel. Travel has surged post-COVID and there are no signs of retreating, despite rising costs. According to U.S. Travel Association’s recent Travel Price Index1, travel costs have increased 4.4%, and while most Americans surveyed by Visa (73%) notice an increase in costs, only 6% of travelers plan to cancel or delay their plans.
U.S. Outbound Traveler Insights:
U.S. Inbound Traveler Insights:
“Americans expect a seamless, digitally connected travel journey whether they are here in the U.S. or abroad,” said Kirk Stuart, Senior Vice President, Head of North America Merchant, Acquiring & Enablement, Visa. “By using the insights from this study to elevate digital payments, Visa and our travel partners can create more seamless travel experiences for consumers."
With both inbound and outbound travelers noting payment concerns related to card acceptance and fraud, Visa is teaming up with U.S. creators for a travel social series called “Destination You” on Instagram and TikTok. The series will follow several creators’ journeys traveling internationally, with each journey dictated by their followers via live social polling. Creators dive into their passions while Visa enables every moment with the ease of digital payments. The content highlights Visa’s broad acceptance and dispels digital payment concerns by highlighting the Visa Zero Liability guarantee and Emergency Card Services, both of which can help protect your card if lost, stolen or fraudulently used.
For more information on traveling with Visa, visit here.
GTI Methodology
The Global Travel Intentions Study is the largest and longest running global consumer insights program from Visa, which surveys travelers across continents on their travel journey and payment behavior. For more than a decade, the study has equipped Visa, and our partners, with an unparalleled breadth and depth of insights on the travel and payment landscape. Visa’s Global Travel Study was conducted in conjunction with research and business intelligence firms 4SiGHT Research & Analytics and CLEAR Ideas Pte Ltd and collected data over the course of more than 37,000 interviews in 37 markets.
About Visa Inc.
Visa (NYSE: V) is a world leader in digital payments, facilitating payments transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at http://visa.com/
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1 U.S. Travel Association. (2023, September). Travel Price Index
2 Visa Global Travel Intentions Study—U.S. Edition (2023). Between April and June 2023, the study surveyed 1,357 U.S. adults who had traveled overseas for leisure at least once in the past year and intend to do so again in the next year.
View source version on businesswire.com: https://www.businesswire.com/news/home/20231128111646/en/
Visa
Katie Harris-Maines
[email protected]