PR Newswire
NEW YORK and PHOENIX, Feb. 13, 2023
National Research Group Survey on Brand Fandom Unpacks the Anatomy of a Fan
NEW YORK and PHOENIX, Feb. 13, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW) agencies Anomaly and 72andSunny flexed their creative chops at Super Bowl LVII for clients Bud Light, Diageo, Dunkin', and the National Football League. The work represents 10% of advertising spots, more than any other global marketing services network, and some of the best-reviewed campaigns – including three of the top 10 highest-rated commercials in the USA TODAY Ad Meter. This milestone comes amid Stagwell's year-long focus on brand fandom and the power of sport as it gears up for Sport Beach at Cannes Lions Festival of Creativity 2023.
"For another year, Stagwell commands the field at the Big Game," said Stagwell Chairman and CEO Mark Penn. "Our agencies helped legacy brands like Bud Light position themselves as fun, approachable and relatable, introduced new entrants like Crown Royal to make a name for themselves, and empowered influential brands like the NFL to deliver powerful, progressive messages. From the advertisements to original research, our work reinforces the magnetic power of sport and its ability to create brand fandom among people from all walks of life."
The Big Plays
National ads from Stagwell agencies make up 10% of Super Bowl spots.
Off the Field
Outside of the national stage, clients and agencies made a splash.
To learn more about Stagwell's presence at this year's game, visit www.stagwellglobal.com.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact
Sarah Arvizo
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SOURCE Stagwell Inc.
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