PR Newswire
NEW YORK and CANNES, France, Feb. 5, 2024
After incredible success of year 1, Sport Beach returns to elevate the power of sports and athletes at the industry–leading conference with focused programming on the most important trends affecting the business and culture of sports
Clio Sports, Genius Sports, and VII(N) The Seventh Estate confirmed as brand partners of Sport Beach, now situated at La Plage du Festival on the famed Boulevard de la Croisette
NEW YORK and CANNES, France, Feb. 5, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, unveiled today the initial athlete and brand partners confirmed to activate at Sport Beach 2024 (June 17–20), the flagship sports business destination at the Cannes Lions International Festival of Creativity (Cannes Lions). In 2023, Sport Beach was built for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom. It was the first time these groups converged at Cannes Lions to explore the dynamic culture of sports business, and to great success – with nearly 40 athletes and drawing over 5,000 people.
Sport Beach 2024, which moves to a larger location at La Plage du Festival, will build on last year's success to centralize sports' importance across technology and innovation, global growth, reaching new audiences, media, and food & wine / spirits. Against the backdrop of the Paris 2024 Olympic Games and EURO 2024 tournament, Sport Beach will elevate the importance of global sports, highlighting how the increased connectivity between U.S. and global audiences has made sports pivotal in driving business for athletes, brands, teams / leagues, and media partners.
"At Sport Beach, our aim is to foster conversations and curate a setting that can happen nowhere else but here," said Chairman and CEO Mark Penn. "We provide our guests and brand partners the space to navigate the challenges and opportunities presented by the emergence of new technologies and industries within sports and the global communities. Sport Beach is not just about observing these emerging trends, but actively engaging in conversations that shape solutions and drive the future of the global sports industry."
Sport Beach Programming Tracks:
Confirmed Athletes to Date
Brand Partners:
Stagwell invites brands, athletes, sports leagues/teams, media platforms, journalists, and other interested parties who would like to partner on the ground to reach out to [email protected] for more information.
Sport Beach will be produced by TEAM Enterprises in partnership with Cheerful Twentyfirst.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture–moving creativity with leading–edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact
Sarah Arvizo
[email protected]
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SOURCE Stagwell Inc.
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