TOPEKA, Ind., Oct. 25, 2017 /PRNewswire/ -- Starcraft RV is pleased to announce a newly-inked licensing agreement with Haas Outdoors, Inc. d/b/a Mossy Oak, the market leader in outdoor, hunting and recreation lifestyle products. The agreement establishes Starcraft RV, division of Jayco, Inc., subsidiary of Thor (NYSE: THO), as the sole manufacturer of Mossy Oak branded recreational vehicle products for distribution throughout North America.  

The partnership maximizes consumer demographics shared by the two companies.  Known first and foremost as a camouflage brand, Mossy Oak's core consumer not only wears Mossy Oak brand products for concealment in the woods, but as a representation of their love for the outdoors, recreation, and the hunting lifestyle in their daily lives. Starcraft® recreational vehicle owners are outdoor lovers, adventure seekers and boundary pushers who enjoy camping, pure and simple.  

"We're ecstatic to enter into this partnership with Mossy Oak, which will allow us to market a product line that resonates with a passionate, outdoor-loving group of consumers," stated Marc Hauser, Vice President of Sales and Product Development for Jayco, Inc. towable divisions.  "Our companies share many similar values, including producing high-quality products intended to be used in all aspects of the outdoor lifestyle.  Aligning our businesses to deliver this exclusive product was a perfect fit." Hauser continued, "Working directly with Cuz Strickland, a legend in the outdoor & hunting industry, and team at Mossy Oak in the development of this product is an honor.  We truly feel blessed to a part of this project. " 

"Today's outdoorsman is more mobile than ever, from changing hunting leases near home to cross country adventures, moving around is commonplace," shared Toxey Haas, founder and CEO of Mossy Oak.  "The people at Starcraft realized that fact because as we found out, many of them were already serious outdoor enthusiasts. Combining our two brands to design the perfect RV's for sportsmen was as natural as the surroundings outdoors people crave. New innovations that will make their outdoor RVs more useful and practical from two companies that truly know what it takes to be at home in nature."

The product line will feature proprietary Mossy Oak exterior graphics and interior décor. The Starcraft RV exclusive product will be available in Fall/Winter 2017.

About Starcraft RV
With headquarters in Topeka, Indiana, in the heart of Amish country, Starcraft RV manufactures and markets towable RVs under the Comet Mini™, Launch® Outfitter™, Launch Outfitter 7™, Launch Ultra Lite™, Autumn Ridge®, Autumn Ridge Outfitter™, and Solstice® brand names. For more information on Starcraft RV and Starcraft® products, call 1-800-945-4787, or visit www.StarcraftCamping.com.

About Haas Outdoors Inc.
Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak. For more than 30 years, Mossy Oak has been a leading outdoors lifestyle brand that specializes in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide.

View original content:http://www.prnewswire.com/news-releases/starcraft-rv-enters-into-agreement-with-mossy-oak-300543140.html

SOURCE Starcraft RV