PR Newswire
SAN FRANCISCO, Dec. 15, 2021
SAN FRANCISCO, Dec. 15, 2021 /PRNewswire/ -- Stitch Fix (NASDAQ: SFIX), the world's leading online personalized shopping experience, today released its inaugural Style Forecast that reveals key trends for 2022, including "Business Comfort" as the new workwear category, growth in versatile athleisure styles, bold colors and patterns and the resurgence of categories like jeans, heels and dresses. The report also highlights frustrations people have with traditional online shopping, like not knowing the fit before buying and spending hours scrolling to find what they want.
The comprehensive Style Forecast integrates Stitch Fix sales and shopping insights from 4.2 million clients and thousands of Stitch Fix Stylists, combined with consumer surveys and industry data to provide a robust look into what's trending in real life — not just the fashion runways. Stitch Fix has billions of style data points gathered by advanced algorithms and data science teams, from detailed style feedback that clients voluntarily leave, that provide a continual pulse on what people want to purchase, how often and why.
"From the very beginning, Stitch Fix has brought together advanced data science and a human touch to transform the way people find the clothes that help them look and feel their best. From this data, we also gather insights into broader style trends in the market and what's motivating these trends — which has been particularly important over the last two years to navigate changing consumer preferences in an uncertain time," said Elizabeth Spaulding, CEO, Stitch Fix. "We hope the Style Forecast offers fashion perspective beyond the runway trends to help people and our brand partners better understand what's trending in everyday life as we head into the new year and embrace a 'new normal' together."
Following are notable findings from the 2022 Stitch Fix Style Forecast. To read the full report, visit StitchFix.com/StyleForecast.
The COVID Closet Clearout:
Unexpected style influencers:
The Color of the Year is Vibrant Magenta:
Business Comfort (not casual) is the future of workwear:
Denim & dresses return to the daily wardrobe:
All-purpose athleisure & performance-focused active:
Increasingly out & about:
Delivering a more personalized shopping experience
The vast majority (81%) of consumers say they would like a better way to find clothes that fit them and their lifestyle. While eager to revamp their wardrobes, they still have major frustrations with the typical online shopping experience — like not knowing the fit before buying and spending hours scrolling to find what they want. Meanwhile, client requests for sustainable and organic materials increased 22% since 2020, indicating that consumers are increasingly prioritizing social and environmental values when shopping. The Style Forecast considers the opportunity for retailers to deliver the things that matter most to people right now in a shopping experience, like matching them to their perfect fit, aligning purchases with their values, and offering expert guidance — without overwhelming them.
Report Methodology
The Stitch Fix Style Forecast leverages data collected from Stitch Fix's 4.2 million clients and thousands of expert Stylists as well as its Merchandising team, who review performance and feedback dashboards every day. Some of these metrics include: sales data; "Like/Love" score, a measure of client feedback on particular items; "Success Rate," how often an item is kept in a Fix (the curated selection of items delivered to clients); client profile data points; and Fix Request Notes, the note clients leave for their Stylist to indicate what they'd like to receive in their next Fix. Unless otherwise stated, all Stitch Fix sales and "Fix" request statistics refer to calendar year 2021 to date, as of November 30, 2021. Comparisons to the prior year refer to calendar year 2020 from January 1, 2020 to November 30, 2020. Also cited is a survey of 1,000 nationally representative consumers age 18+ conducted by Wakefield Research for Stitch Fix, survey of 2,000 nationally representative shoppers age 18+ conducted by OnePoll, market data from Coresight Research, industry trend sources like WGSN and Trendalytics. All data comes from internal Stitch Fix resources unless otherwise noted. All sales data included refers to Stitch Fix sales, unless otherwise noted.
About Stitch Fix
Stitch Fix is the world's leading online personalized shopping experience. Our unique business model combines the human touch of expert Stylists with the precision of advanced data science. Since our founding in 2011, we've served as a trusted style partner to millions of people, helping adults and kids get dressed every day feeling like their best selves. The Stitch Fix team is building a transformative and inclusive ecommerce model, an ecosystem of shopping experiences based on convenience and guided discovery that makes it radically simple and delightful for customers to discover and buy what they love. For more, visit https://www.stitchfix.com.
CONTACT: [email protected]
1 Survey of 1,000 nationally representative US adults by Wakefield Research for Stitch Fix
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SOURCE Stitch Fix
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