PR Newswire
MINNEAPOLIS, Oct. 23, 2019
MINNEAPOLIS, Oct. 23, 2019 /PRNewswire/ -- Target Corporation (NYSE: TGT) today announced its plans to offer guests an unrivaled experience this holiday season. The retailer is adding nearly $50 million in payroll compared to last holiday to ensure more team members are available to assist guests during peak hours, and doubling the number of team members dedicated to fulfillment, including same-day services, so guests can get their orders in as soon as an hour. Target also shared that 25 million guests and counting have enrolled in Target Circle, now the country's fastest-growing loyalty program. As Target Circle members, guests will have new and exclusive ways to save throughout the season. And with the most comprehensive suite of same-day delivery and pickup options, Target will make it faster and more convenient for millions of guests to get their gifts, holiday essentials and more.
"Last year was our most successful holiday in more than a decade, and that momentum has continued with industry-leading results throughout 2019. Our strategy is paying off, and heading into the holidays, our investments and unmatched focus on service will make it easier for guests to shop on their terms, save and experience the joy of the season," said Target CEO Brian Cornell. "This season, we're making our biggest investment in holiday payroll to ensure our team members will be ready to assist our guests when they are shopping most. Coupled with the tremendous response we're seeing to Target Circle, our suite of same-day delivery services and compelling assortment, I'm confident Target will be America's favorite place to shop this holiday and beyond."
Enhanced Service for the Holiday Season
As consumer preferences and shopping habits have evolved, Target has invested in training, payroll and specialty roles for store team members at its more than 1,800 locations nationwide. The effort has been designed to modernize and elevate Target's approach to guest service by creating specialized roles for its more than 300,000 team members, who now dedicate their time and expertise to a specific department, like beauty or electronics, or service, like fulfillment. This season, the retailer is adding nearly $50 million in payroll compared to last holiday to make more skilled team members available to assist guests during peak holiday hours, like nights and weekends, and doubling the number of team members dedicated to fulfillment, including same-day services, so guests can get their orders in as soon as an hour. Additionally, the retailer has invested more than half a million more hours in training compared to last year to ensure its team is prepared to deliver exceptional guest service during the holiday season.
Target Circle
Since rolling out nationwide on Oct. 6, 2019, 25 million guests and counting have enrolled in Target Circle, and that number continues to grow daily as more guests take advantage of the program's many benefits. During an 18-month test period, guests enrolled in Target Circle saved more, shopped more frequently and spent 2-5% more. When it comes to the holiday season, Target Circle members will be incentivized by a number of exclusive perks, including:
Other benefits of Target Circle include earning 1% on every trip to redeem at Target later and the opportunity to create a positive impact in local communities by voting to direct Target's giving. Since Target began testing the program in select markets, Target Circle members have helped direct more than $650,000 in local giving within their communities. The program is free and easy to use, with no membership fee required.
Same-Day Services
Now more than ever, guests are looking for convenient ways to shop, and Target offers the most comprehensive suite of options to get everything they need – without the wait or membership fee. For the first holiday season, Target has scaled its popular same-day services, including Drive Up, Order Pickup and delivery with Shipt, across the country.
Owned and National Brands
This holiday season, Target will offer a curated assortment of only-at-Target brands, partnerships with national brands like Disney and Levi's, and thousands of gifting options to make shopping even easier and more affordable.
About Target Corporation
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at more than 1,800 stores and at Target.com. Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week. For the latest store count or for more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.
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SOURCE Target Corporation
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