TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced the launch of Account Intent Feeds in the latest release of its leading Priority EngineTM purchase intent insight platform. Priority Engine’s Account Intent Feeds are powered by TechTarget’s market-leading purchase intent data, which is directly sourced from real, observed activity of known, opt-in accounts and buyers coming to TechTarget’s expansive global network for contextually relevant buy-cycle content to support active B2B technology purchases.
Now in beta with general availability beginning in May, Priority Engine Account Intent Feeds include:
B2B Tech Go-to-Market (GTM) teams will be able to leverage this new data to more easily:
“B2B GTM teams waste so much time and resources on false, incomplete or misleading signals, leading to a significant number of missed opportunities with new and/or existing accounts,” said Michael Cotoia, Chief Executive Officer, TechTarget. “Priority Engine Account Intent Feeds provide unmatched precision to confidently identify and act on the high-value accounts most likely to buy. This will help our customers further refine their approach and more easily leverage this unique data to drive deeper engagement and generate more revenue from account-based efforts.”
Priority Engine Account Intent Feeds deliver a weekly stream of highly actionable account data directly into CRM and can fuel ABM platforms and other connected systems. This will enhance the workflows teams are already using with valuable intent data and increase effectiveness across several use cases:
TechTarget has received significant industry recognition for the strength of its intent data offerings over the last year including being named a leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023, winning two 2023 CODiE Awards for Best Sales & Marketing Intelligence Solution and Best Marketing Solution and being named a leader in Quadrant Knowledge Solutions’ SPARK Matrix, Account-Based Marketing Platform, 2023.
The Company credits this continued recognition to the significant value and ROI its customers seek from and consistently achieve. Uniquely powerful both because of how they are made and how useful they are in fueling B2B tech go-to-markets, the insights available from the Priority Engine platform are only achievable because they are generated by the combination of deep original decision-support content delivered in a buying-relevant context. And TechTarget’s expansive network of 150 sites and more than 1,000 topical video channels assures the scale that more global clients have grown to depend on, all of it accessible through Priority Engine, in clients’ own systems and via TechTarget’s broad suite of marketing, sales engagement and go-to-market services.
For more information on TechTarget Priority Engine Account Intent Feeds, please click here.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across approximately 150 websites and 1,000 webinars and virtual event channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, New York, Paris, Singapore and Sydney. For more information, visit techtarget.com and follow us on LinkedIn.
©2024 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks of TechTarget and Priority Engine is a trademark of TechTarget. All other trademarks are the property of their respective owners.
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Garrett Mann
Vice President, Corporate Communications
TechTarget, Inc.
617-431-9371
[email protected]