PR Newswire
NEW YORK, May 2, 2016
NEW YORK, May 2, 2016 /PRNewswire/ -- The Bump, the definitive voice for millennial parents, today announced an update and rebranding of The Bump Daily Pregnancy and Baby app for iPhone, now available for free on the App Store. With 93% of mom traffic on the internet coming from mobile*, millennials are looking for mobile solutions and reassurance when it comes to pregnancy and parenting. Redesigned to meet the needs of today's mobile millennial parents, The Bump app provides real answers in a real voice that's completely personalized to their journey, plus features a one-stop shopping guide for parents as they decide what products are best to ensure the health and wellbeing of their baby.
The Bump Daily Pregnancy and Baby app provides much-needed and sought-after mobile solutions for millennials who are expecting their first baby to new parents with a toddler-aged child. Made for mobile, The Bump is the only pregnancy and parenting brand that has built its platform and products to be where on-the-go parents are the most – their phones. Features of The Bump Daily Pregnancy and Baby app include:
"We're thrilled to provide the best mobile app—the only one parents will need--to empower them to make the most informed decisions during their pregnancy and after baby has arrived," said Julia Wang, Head of Digital Content, The Bump. "The Bump is a leader in content and tools for expectant and first-time parents, and now with the launch of Real Answers and The Bump Registry and Product Catalog, the brand is a one-stop destination to answer every question and meet their product research needs."
Read more information and download The Bump Daily Pregnancy and Baby app here.
*Source: comScore
About The Bump
The Bump is the definitive voice for millennial parents and parents-to-be, providing a mobile-first experience, real-time expert advice, diverse lifestyle content and time-saving tools for parents on-the-go. As the go-to destination for first-time parents, The Bump utilizes its single-list technology to aggregate and sync baby registries from multiple retailers onto one, easy to use list for parents who are managing their registries and those buying for baby. The Bump is part of XO Group Inc. (NYSE: XOXO), the premier consumer Internet and media company devoted to weddings, pregnancy and everything in between. Follow The Bump on social media @TheBump.
Forward-Looking Statements
This release may contain projections or other forward-looking statements regarding future events or our future financial performance. These statements are only predictions and reflect our current beliefs and expectations. Actual events or results may differ materially from those contained in the projections or forward-looking statements. It is routine for internal projections and expectations to change, and therefore it should be clearly understood that the internal projections and beliefs upon which we base our expectations may change. Although these expectations may change, we will not necessarily inform you if they do or update this release. Please refer to documents we file from time to time with the Securities and Exchange Commission for a discussion of the risks and other factors that could cause actual results to differ materially from the forward-looking statements contained herein. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.
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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/the-bump-app-provides-millennial-parents-and-parents-to-be-with-personalized-content-and-features-to-make-real-time-parenting-decisions-300260957.html
SOURCE The Bump
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