The Fight for Headphones Supremacy: TWS Earbuds Poised for Explosive Growth -

Jun 16, 2022 04:16 am

The "Fight for Headphones Supremacy" report has been added to's offering.

Headphones is the fastest growing category in consumer electronics with many brands flooding the market. How can new entrants or established brands stay relevant in the overly crowded headphones marketplace?

The global briefing offers insight on emerging geographies, key growth categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, and offers strategic analysis of key factors influencing the market - be it new product developments, economic/lifestyle influences, distribution or pricing issues.

Key Findings

  • Headphones sales exploded due to the pandemic
    • The pandemic forced consumers to work and study at home, leading to a surge in demand for headphones and opened up new demographics.
  • TWS earbuds poised for explosive growth
    • The freedom from wires led to a surge in TWS earbuds demand as companies offered a wide range of models at different price points.
  • Wireless headbands demand to remain stable
    • While TWS earbuds are projected to enjoy the strongest growth, wireless headbands continued to be popular among audiophiles.
  • Brands are moving up the value chain
    • As competition intensifies, companies are offering more function and features and moving into premium segment which offers higher margins.
  • Many consumers are not buying headphones
    • Current headphones owners tend to purchase multiple sets, but companies need to cast their nets wider and attract a larger group of consumers who do not own wireless headphones
  • Design can be a differentiator
    • Headphones that are well designed enable brands to command a price premium and establish customer loyalty.
  • Driving sales of other products and services
    • Companies need to grow additional revenues from accessories and adjacent products and services.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Key Topics Covered:

Scope of the Report

Market Overview

  • TWS earbuds skyrocketed as consumers embrace wireless convenience
  • Wireless headphones sales remain stable over forecast period
  • Key findings
  • TWS earbuds' explosive growth due to ultimate convenience
  • Wireless headbands offer the best in audio fidelity
  • Wireless earphones still find (some) love
  • Shift in mobility driving sales of headphones
  • Popular streaming services are good for headphone sales
  • Increase in exercise routines drive demand for wireless headphones

Competitive Landscape

  • Crowded market with low entry barriers
  • E-commerce opening up new brands to a global market
  • AirPods - masterclass in design with its distinctive look
  • Sony - halo products driving revenue growth
  • Samsung - struggling to differentiate itself
  • Xiaomi - flooding the market with affordable headphones
  • Bose - leveraging its audio heritage

How Brands Can Win

  • More consumers need to be convinced to buy wireless headphones
  • Good audio is difficult to gauge for most consumers
  • Brands are trying to differentiate themselves
  • Design can be a key differentiator in the crowded marketplace
  • Extending revenues beyond headphones

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