PR Newswire
NEW YORK and CANNES, France, June 5, 2023
Stagwell Marketing Cloud's Stadium-Level Augmented Reality Platform, ARound, to Produce Custom Sport Beach App Experience for WNBA Pioneer Sheryl Swoopes
NEW YORK and CANNES, France, June 5, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW) announced its fourth slate of talent and brand partners and a custom augmented reality experience powered by the Stagwell Marketing Cloud in the lead up to Sport Beach, its flagship venue at the Cannes Lions International Festival of Creativity 2023 (Cannes Lions). Sport Beach is built for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom.
Sport Beach also welcomes a fresh set of athletes and notable brands partnering with Stagwell to explore how they're bridging fandom across cultures, genders, geographies, and technologies.
Athletes
Brands
Play with the Pros: Custom AR Experience
Sport Beach & Sheryl Swoopes in AR: ARound, the stadium-level shared augmented reality platform has developed a smartphone-enabled AR experience custom to WNBA legend Sheryl Swoopes. With the Mediterranean Sea as the canvas, Sport Beach attendees can use their phones to interact with a gamified augmented experience that unveils Sheryl's inspiring legacy and accomplishments, from being the first signed to the WNBA to becoming All-Star and three-time, consecutive WNBA Champion. ARound is a product within the Stagwell Marketing Cloud.
Sport Beach will be produced by TEAM Enterprises in partnership with Cheerful Twentyfirst. Stagwell's 72andSunny, Anomaly, Allison+Partners, Assembly, Code and Theory, Colle McVoy, Doner, Forsman & Bodenfors, GALE, HUNTER, Instrument, National Research Group and Stagwell Marketing Cloud will drive the conversation.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact
Sarah Arvizo
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SOURCE Stagwell Inc.
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