PR Newswire
SANTA BARBARA, Calif., July 18, 2018
SANTA BARBARA, Calif., July 18, 2018 /PRNewswire/ -- UGG® (a division of Deckers Brands, NYSE: DECK), unveils their fourth UGG® Collective global campaign for Autumn/Winter 2018, featuring a cast of real Californians, including actress Sasha Lane. The iconic lifestyle brand continues to celebrate its uniqueness and elevated position by featuring personalities who highlight the diversity and spirit of UGG®. The campaign stills and videos will live globally in digital, print and UGG® store window displays.
"The UGG Collective consists of Californian photographers, musicians, actors, artists, surfers and skaters. Like UGG, they are provocative, progressive, free-spirited, sensual, optimistic and warm," said Andrea O'Donnell, President, Fashion & Lifestyle Brands. "Each season, we select new groups of unique individuals to represent the brand and in telling their stories, the brand tells theirs."
To fete the launch of the Autumn/Winter 2018 UGG® Collective, Sasha Lane hosted a private dinner at Rose Café in Venice, California on July 17, 2018. Notable guests included Tommy Dorfman, Debby Ryan, Salem Mitchell, Tate Tucker, Jake Miller and more. Lane donned one of the brand's newest styles to the A/W 2018 collection, the Fluff Yeah Slide in seashell pink.
The cast is comprised of six creatives, including:
The UGG® brand continues to celebrate its unique culture in its Autumn/Winter 2018 campaign through the UGG® Collective in iconic California places. For their new campaign, UGG® and the cast traveled across the state, finding locations in Manhattan Beach, Tahoe and the Hollywood Hills—places that perfectly represent the culture of the brand and California alike.
The brand campaign was shot by photographer Frederic Auerbach and videographer Alexander Ingham Brooke and produced by 3 Star Productions under the creative direction of Jessica Wells. The campaign stills and videos will live globally in digital, print and UGG® store window displays.
Brand Campaign High-Resolution Images
Photos courtesy of UGG®
Launch Event High-Resolution Images
Photography Credit:
Rachel Murray/Getty Images®
About the UGG® brand
Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors and then the world, UGG® designs and retails footwear, apparel, accessories and homewares with an uncompromising attitude toward quality and craftsmanship. Delivering more than $1 billion in annual sales, UGG® partners with the best retailers globally and owns over 130 concept and outlet stores worldwide in key markets including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information, please visit www.ugg.com. @UGG @UGGforMen
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SOURCE UGG
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