PR Newswire
SANTA BARBARA, Calif., Aug. 21, 2019
SANTA BARBARA, Calif., Aug. 21, 2019 /PRNewswire/ -- Global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) unveils their sixth UGG® Collective global campaign for Autumn/Winter 2019, featuring a cast of real Californians including GRAMMY® Award-winning musician Gabi Wilson of H.E.R., plus entrepreneur and style influencer Luka Sabbat. The iconic lifestyle brand continues to celebrate its uniqueness and elevated position by featuring personalities who highlight the diversity and spirit of UGG®.
"The UGG Collective consists of Californian musicians, actors, entrepreneurs, filmmakers, photographers and professional athletes. Like UGG®, they are bold, provocative, free-spirited, optimistic and real," said Andrea O'Donnell, President, Fashion & Lifestyle Brands. "Each season, we select new groups of unique individuals to represent the brand. In telling their stories, we tell ours."
UGG® continues to celebrate its unique culture with the new Autumn/Winter 2019 campaign, featuring UGG® Collective members and iconic California landmarks. From majestic mountains and wild woodlands to buzzing cities and quiet beach towns, California represents an eclectic paradise that brings together people from all across the world. For the brand's new campaign, UGG® and the cast traveled across San Francisco finding breathtaking locations in the Presidio and historic Battery Chamberlain.
The brand campaign was shot by photographer Frederic Auerbach and produced by 3Star Productions. The cast was assembled by casting director Shay Nielsen, and came to life with the help of wardrobe stylist Kate Ruth, hair stylist Nikki Providence and makeup artist Dana Delaney. The locations were given flair and detail with the assistance of set designer Eli Metcalf.
Click here for high-resolution campaign imagery
About UGG®
Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors and then the world, UGG® designs and retails footwear, apparel, accessories and homewares with an uncompromising attitude toward quality and craftsmanship. Delivering more than $1 billion in annual sales, UGG® partners with the best retailers globally and owns over 130 concept and outlet stores worldwide in key markets including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information, please visit www.ugg.com. @ugg @uggmens #ugglife
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SOURCE UGG
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