UGG® (a division of Deckers Brands, NYSE: DECK) ushers in their third UGG® Collective campaign for Spring/Summer 2018. The UGG® Collective is a diverse group of individuals who forge their own path in life, have interesting things to say about living in California and are connected by their values. This season, the brand continues to tell their story through their newest cast of UGG® Collective members. Images and video content from the campaign will live on the brand’s digital channels, including Facebook, Instagram and Snapchat.
This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180123005003/en/
Spring/Summer 2018 UGG Collective (Photo: Business Wire)
The UGG® Collective
The cast is comprised of real, everyday people who are provocative, progressive, free spirited, sensual, optimistic and warm. Among them this season is a trailblazing punk band from Orange County, a famous Los Angeles muralist, students from University of California Santa Barbara, a fashion photographer, an acclaimed vlogger and an iconic multitalented Californian.
This season, the campaign was shot in three diverse locations within California. They include the poppy-strewn mountains of Walker Canyon, Torrey Pines State Beach and the Lowe House in Palm Springs.
The brand campaign was shot by photographer Frederic Auerbach and videographer Kauai Moliterno and produced by HDF.LA under the creative direction of Jessica Wells. The cast was achieved by casting director Shay Nielsen and came to life with the help of wardrobe stylist Kate Ruth, hair stylist Gio Campora and makeup artist Katey Denno. The locations were given the right amount of flair and detail with the assistance of prop stylist Ariana Nakata.
Styles featured in the campaign include the brand’s iconic Classic boots, heritage sheepskin slippers and newly-introduced fashion sandals and sneakers. The Spring/Summer 2018 collection is now available on ugg.com, UGG® retail locations and select wholesalers worldwide.
About the UGG® brand
Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors and then the world, UGG® designs and retails footwear, apparel, accessories and homewares with an uncompromising attitude toward quality and craftsmanship. Delivering more than $1 billion in annual sales, UGG® partners with the best retailers globally and owns over 130 concept and outlet stores worldwide in key markets including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information, please visit www.ugg.com. @UGG @UGGforMen
View source version on businesswire.com: http://www.businesswire.com/news/home/20180123005003/en/
Press Contacts:
UGG®
Matthew Magnin
Direct:
(212) 247-8552 Ext. 2772
Mobile: (917) 842-2391
[email protected]
or
HL
Group
Kate Jacobsen
Direct: (646) 572-0574
[email protected]