PR Newswire
SANTA BARBARA, Calif., Feb. 1, 2024
BRAND GIVES SURPLUS MATERIALS A NEW BEGINNING WITH FRESH TAKES ON ICONIC SILHOUETTES
SANTA BARBARA, Calif., Feb. 1, 2024 /PRNewswire/ -- Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) unveils ReImagined by UGG™, an offering crafted with preferred materials. Using leftover leathers and suedes, the collection creates new takes on iconic UGG® silhouettes like the Tasman and Classic Ultra Mini.
Serving as a direct response to surplus from the last few seasons, this offering utilizes excess fabrics that were ordered but never used for in-line products due to order cancellation or other product-related reasons. Rather than using the scraps for samples or pullover, UGG® is repurposing or reimagining them to bring a new product to life for consumers. While this offering acts as the first iteration of ReImagined by UGG™, future collections will vary depending on multiple factors, including the amount of surplus materials available.
ReImagined by UGG™ is available now for purchase at UGG.com, UGG® stores, and select wholesale retailers nationwide.
About UGG®
Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic Boot. First worn by Hollywood royalty, fashion editors, and then the world, UGG® designs and retails footwear, apparel, accessories, and homewares with an uncompromising attitude toward quality and craftsmanship. UGG® is an environmentally and socially conscious brand which strives to be socially just, economically inclusive, and environmentally restorative. Delivering more than $1.5 billion in annual sales, UGG® partners with the best retailers globally and owns concept and outlet stores worldwide in key markets, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. For more information, please visit www.ugg.com @ugg.
Press Contact:
UGG®
Sarajane McQuaid
Associate PR Manager
Mobile: (913) 744-7553
[email protected]
Karla Otto New York
Erica Morelli
Senior Director
[email protected]
HIGH-RES CONTENT
Campaign + product photography content credit: UGG®
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SOURCE UGG
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