Coming out of the 2024 NewFronts, GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, unveiled yesterday a new study in collaboration with Lumen Research, the leading technology company for attention measurement, that for the first time quantifies actual visual attention paid to real ads on the network. Lumen found that GSTV viewer attentiveness exceeds attention benchmarks for digital, CTV, and linear television advertising. The study was conducted in alignment with Dentsu’s Attention Economy initiative, ...