Wayfair Inc. (NYSE:W), one of the world’s largest online destinations for the home, today unveiled the top Housewares trends as consumers shop the company’s growing selection across tabletop, small electrics, appliances and more. With thousands of options from leading brands spanning All-Clad, Cuisinart, Keurig, Wüsthof, Zwilling J.A., Henckels, Pyrex, Rachael Ray as well as Wayfair Basics, Wayfair data sheds light on how consumers are enhancing their kitchens with the most popular Housewares products.
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Wayfair Unveils Top Housewares Trends Sweeping Through Kitchens Across the U.S. (Photo: Business Wire)
Tapping into the Wayfair Registry1 as well as thousands of searches2 across Wayfair.com, Wayfair uncovered the following Housewares trends taking shape in 2019:
“Our customers are continuously searching for new ideas and inspiration for their housewares collections throughout the year,” noted Ryan Gilchrist, general manager of Housewares at Wayfair. “As we continuously expand our offering to deliver the best possible shopping experience for the home, we are also focused on creating an interactive hub for Housewares brands by bringing products to life in new and innovative ways. From rich media and video to enhanced product pages, we want to make it as quick and easy as possible for shoppers to find the information they need to be confident in their purchase every time.”
In addition to growing its vast Housewares selection, Wayfair has also expanded its variety of Specialty Shops. Customers can visualize unique table setting combinations with the Mix ‘n’ Match Fiestaware tool and visit Wine & Cheese, Hostess and Mug Shops to find items that fit their needs. Wayfair also offers even more value through its 3 for $30 Shop and newly-launched 3 for $50 Shop, which lets customers mix and match items from a wide selection for one low price with free, two-day delivery.
Wayfair has also enhanced its wedding Registry. In addition to exploring Ideas and Advice for inspiration, couples can take advantage of helpful tools such as the Registry Checklist and the newly launched Gift Tracker, which lets registrants know when they have received a gift and allows them to easily download guest information, making 'thank you note' writing easier than ever.
Methodology:
1Based on year-over-year growth of
search terms on Wayfair.com (January 2019 vs. January 2018).
2
Based on the most popular items and colors added to Wayfair Registries
in 2018.
About Wayfair
Wayfair believes
everyone should live in a home they love. Through technology and
innovation, Wayfair makes it possible for shoppers to quickly and easily
find exactly what they want from a selection of more than 14 million
items across home furnishings, décor, home improvement, housewares and
more. Committed to delighting its customers every step of the
way, Wayfair is reinventing the way people shop for their homes – from
product discovery to final delivery.
The Wayfair family of sites includes:
Wayfair generated $6.8 billion in net revenue for full year 2018. Headquartered in Boston, Massachusetts with operations throughout North America and Europe, the company employs more than 12,100 people.
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