Canada NewsWire
BURLINGTON, ON, April 3, 2023
New campaign captures the brand's commitment to freshness on all fronts, including the quality of food, in-restaurant experiences, growth across Canada and corporate responsibility
BURLINGTON, ON, April 3, 2023 /CNW/ - Today, Wendy's Canada announced a fresh new campaign, "We Keep It Fresh," inspired by Wendy's long-standing commitment to fresh-made, quality food and forward-leaning innovation across its more than 415 restaurants in Canada. The new campaign highlights Wendy's fresh take in showing up for fans, delivering craveable menu items, innovative restaurant design standards, new sustainability goals and fresh deals for customers to enjoy more Wendy's favourites.
"In a world of microwaves and warming trays, cut corners and frozen everything, Wendy's was built upon a commitment to quality and keeping it fresh," said Liz Geraghty, Chief Marketing Officer, International, The Wendy's Company. "We keep it fresh in meeting our fans where and how they want to enjoy Wendy's favourites by evolving our restaurants, menu and through the ways we connect with customers and the communities we serve."
Wendy's iconic, fresh, never frozen Canadian beef* and commitment to quality hasn't changed as the brand innovates with new menu offerings, cutting edge technology, enhancing customer, crew and digital experiences, and creating new ways to recruit franchisees to help grow the brand, including:
Wendy's new "We Keep It Fresh" campaign will begin rolling out across Canada with new brand creative and in-restaurant merchandising.
Feeling hungry after this fresh take on fast food? To browse the Wendy's menu or find a restaurant nearby, visit order.wendys.com/location or order delivery through the Uber Eats, DoorDash, or SkipTheDishes.
About Wendy's
Wendy's was founded in 1969 by Dave Thomas in Columbus, Ohio, U.S.A. Dave built his business on the premise, "Quality is our Recipe®", which remains the guidepost of the Wendy's system. The first Wendy's restaurant in Canada opened in 1975 and the brand is best known for its made-to-order square hamburgers, using fresh, never frozen Canadian beef*, freshly prepared salads and other signature items like chili, baked potatoes and the Frosty® dessert. The Wendy's Company (Nasdaq: WEN) is committed to doing the right thing and making a positive difference in the lives of others. This is most visible through the Company's support of the Dave Thomas Foundation for Adoption Canada™ and its signature Wendy's Wonderful Kids™ in Canada program, which seeks to find a loving, forever home for every child waiting to be adopted from the North American foster care system. Today, Wendy's and its franchisees employ hundreds of thousands of people across approximately 7,000 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand. For details on franchising, connect with us at www.wendys.com/franchising.Visit www.wendys.ca com and www.squaredealblog.com for more information and connect with us on Twitter and Instagram using @wendyscanada, and on Facebook at www.facebook.com/WendysCanada.
*Fresh beef available in the contiguous U.S., Alaska and Canada.
**Wendy's app account registration required.
SOURCE Wendy's Restaurants of Canada
View original content to download multimedia: http://www.newswire.ca/en/releases/archive/April2023/03/c0147.html
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